Research

Articles written by analyzing our own proprietary data on marketplaces. By having access to data we are able to analyze marketplaces fairly and objectively.

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Map of Amazon Sellers in the US

Amazon sellers are centered around the cities of Los Angeles, San Diego, New York, Brooklyn, Miami, Fort Lauderdale, and Houston. Sellers are located in all fifty states and all of the more than 3,000 counties. 3% of sellers are in Brooklyn, the city with the most sellers. 8.6% of sellers are in Los Angeles County, the county with the most sellers. And 21.1% of sellers are in California, the state with the most sellers.

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Amazon Has Added Three Million Sellers Since 2017

3.3 million new third-party sellers have joined Amazon marketplaces worldwide since January 1st, 2017; over a million of which joined the Amazon.com marketplace in the US. Three million equals to 3,317 new sellers every day for the last one thousand days, or 138 every hour, or even two new sellers every minute.

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Amazon Launches in Singapore

Amazon launched in Singapore on Monday, October 7th. Singapore is Amazon’s 16th global marketplace after launching in the United Arab Emirates in April and Turkey in September last year. The company has first launched in Singapore more than two years ago with its fast delivery service through the Prime Now app.

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Amazon Launched a Brand With Lady Gaga to Show Off

Amazon, together with singer Lady Gaga, launched a beauty line Haus Laboratories. The first major beauty brand sold exclusively on Amazon. Pushed by the Amazon marketing efforts on Prime Day, the brand became the number one best-seller in the Makeup category by the end of the event. By launching a brand with Lady Gaga, Amazon is showing what it can do for other brands too.

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Amazon Can’t Force Their Mattress Become a Best-Seller

Last year Amazon launched two high-profile AmazonBasics products - a $59.99 Alexa-enabled microwave and a foam mattress starting at $129.99. However, while the microwave became the best-seller from day one, the mattress failed to do the same. Amazon's private label efforts is not a best-seller-generating magic box. Understanding why some products don't become best-sellers tells a more revealing story than those who do.

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Shenzhen, the Capital of Amazon Sellers

Shenzhen hosts a third of third-party Chinese sellers on Amazon and is estimated to be the city with the largest number of Amazon sellers anywhere in the world. It is a major city in Guangdong province, one of the leading commercial and manufacturing regions in China, with the economic hub Shenzhen as well as the capital Guangzhou.

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Ten Years of Walmart Marketplace

On August 31, 2009, Walmart announced the Walmart marketplace, expanding existing assortment by offering additional products from a select group of retailers. At the time it added nearly one million new items to the catalog from just a few sellers. Ten years later, the marketplace has grown to over 28,000 sellers, which all together bring 45 million items to the Walmart online catalog.

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Target Built a Marketplace It Doesn’t Need

In February, Target launched a marketplace called Target+, or Target Plus. The invite-only marketplace started with 30 merchants, and six months later has grown to just 55 merchants and 115,000 products. However, the last few quarters have shown how well it has been able to integrate stores into the online experience, rendering the marketplace no longer critical.

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Belei, Amazon’s First Skincare Brand, Is Not a Hit

In March, Amazon launched Belei, a skincare brand consisting of cleansing wipes, moisturizers, masks, and serums. Six months later, the brand has failed to impress consumers. Belei products are rated 3.8 out of 5 stars, and none had become best-sellers.

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