Research

Articles written by analyzing our own proprietary data on marketplaces. By having access to data we are able to analyze marketplaces fairly and objectively.

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Amazon's Ad Business Market Share Bigger Than Thought

While only 8.8% of the total advertising budgets were spent on Amazon last year, 18% of retail advertising was spent on Amazon. Amazon's market share of retail advertising is estimated to grow to 23% in 2019. It will surpass Facebook then.

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Amazon-Owned Brands Far From Successful

According to Marketplace Pulse research, Amazon-owned private label brands are not nearly as successful as many paint them to be. Amazon has been successful in creating generic items at low prices, but only when using the Amazon brand name (i.e., AmazonBasics and Amazon Essentials). Otherwise, the hundreds of brands and tens of thousands of products launched are not resonating with customers.

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Veteran Amazon Sellers Still at the Top

The majority of top Amazon sellers joined the platform years ago and despite growing competition, changing Amazon fees, shifting brands focus, and the explosion of private label, they are still at the top.

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China's JD.com Launches on Google

JD.com, China's second-largest online retailer, has setup a storefront on Google Express and Shopping Actions platforms this week to sell directly to American consumers.

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Google Shopping Grows to One Thousand

This week Google's e-commerce marketplace grew past 1,000 active stores. A year ago it had 39. It's still unclear what shopping on Google is meant to be, but before Google figures it out it is expanding the supply side.

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India Undoing Amazon

On February 1st new e-commerce rules in India kicked in, forcing Amazon and Flipkart to restructure their business strategies. According to our research millions of products are no longer available across all categories on Amazon India.

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Chinese Brand Made the “Amazon Coat”

The #1 best selling product in Clothing on Amazon is a winter coat. Unsurprising, it is winter after all. But it's not made by Canada Goose or any other major clothing brand. Nor is it one of the private label brands Amazon has launched. Instead, it is made by Orolay, a company no one has heard of from Zhejiang province in China.

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Marketplaces Power Law

On marketplaces there is a distribution with a small number of really big sellers and a long tail of sellers that provide product breadth and liquidity. That distribution looks like a power law.

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Sears Tried

As once-giant Sears battles bankruptcy, we look back at the online marketplace it launched. It consists of 81,000 sellers today. The marketplace won't save Sears, but then nothing will.

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