Research

Chinese Sellers Outnumber US Sellers on Amazon.com

Chinese Sellers Outnumber US Sellers on Amazon.com

The number of top Amazon.com sellers based in China has surpassed US sellers. 49% of the top Amazon.com sellers are based in China, and only 47% are US-based. In a year, China-based sellers have grown their share of top Amazon.com sellers from 38% to 49%.

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Products on Amazon Are Getting More Reviews and Higher Ratings

Products on Amazon Are Getting More Reviews and Higher Ratings

Last year Amazon made it easier for shoppers to leave a star rating by no longer requiring a written review. As a result, popular products on the shopping site are now getting hundreds of ratings a day, while also increasing their overall star rating.

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Walmart's Jet.com Traffic Declines to Practically Zero

Walmart's Jet.com Traffic Declines to Practically Zero

Jet.com website traffic reached an all-time low in December with 1.4 million visits, an otherwise crucial month for retailers. When Walmart acquired Jet in the summer of 2016, the December that followed had 33 million visits.

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Amazon Stopped Featuring Its Own Brands in Search Results

Amazon Stopped Featuring Its Own Brands in Search Results

Amazon has quietly stopped featuring its private label brands it previously showed in a "Top Rated From Our Brands" widget in search results. Recently, the widget is no longer present in search results.

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6% of Amazon Customers Not Happy This Holiday Season

6% of Amazon Customers Not Happy This Holiday Season

Despite third-party merchants on Amazon seeing double-digit year-over-year growth of worldwide unit sales, surpassing a billion items sold on Amazon, a record 6.4% of customers had a negative experience this holiday season when buying from a third-party merchant.

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The Holidays Test Next-Day Delivery

The Holidays Test Next-Day Delivery

On December 1st, Walmart disabled next-day delivery nationwide. The company restored it only two weeks later on the 15th. This year’s calendar meant the shortest possible holiday shopping season of 26 days - the number of days between Black Friday and Christmas eve. For more than half of it, the highly promised next-day delivery was absent.

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Marketplaces Year in Review 2019

Marketplaces Year in Review 2019

The Year in Review looks at the state of marketplaces and makes predictions on what’s to come next. The report analyzes Amazon, eBay, Walmart, Jet, Target, Wish, and Google marketplaces through more than forty charts based on Marketplace Pulse data. It is our biggest and most comprehensive research report yet.

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The Shape of Cyber Five 2019 on Amazon

The Shape of Cyber Five 2019 on Amazon

Amazon, not unlike other retailers, is making the shopping event starting on Thanksgiving calmer. Deals are no longer constrained to Black Friday and Cyber Monday. Instead, they are spread out over days leading up to it and continue once it is over.

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More Reviews on Amazon as a Result of the New “Ratings” System

More Reviews on Amazon as a Result of the New “Ratings” System

In September, Amazon expanded product reviews by allowing shoppers to leave a star rating without a written review. For example, the Apple AirPods received, on average, 20 new reviews a day. Since the introduction of ratings, the rate of reviews didn't change, but consumers leave an additional 30 ratings per day.

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Amazon Has Three Million Active Sellers

Amazon Has Three Million Active Sellers

There are close to 3 million active sellers on Amazon marketplaces worldwide, an increase of 17.7% in a year. A seller is active if they have products listed for sale. Less than 10% of the active sellers were able to achieve $100,000 in yearly sales, and only 1% reached $1 million in sales.

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