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The Amazon Coat Is Even More Popular This Winter

The best selling winter coat this winter is by a Chinese brand Orolay. In March 2018, the New York magazine wrote an article calling it the Amazon Coat, after it became a small, but growing, trend on the Upper East Side of Manhattan. The coat went viral that winter and a year later is now back to be the best-seller again.

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Live From Amazon Seller Summit in China

More than ten thousand sellers attended the 5th annual Amazon Global Store Cross-Border Summit held in Shanghai on December 11-12th. Twice as many participated in the live online broadcast because the event was sold out. The event didn’t present any breaking news, but keynote speakers laid out Amazon’s areas of strategic focus in China.

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The Shape of Cyber Five 2019 on Amazon

Amazon, not unlike other retailers, is making the shopping event starting on Thanksgiving calmer. Deals are no longer constrained to Black Friday and Cyber Monday. Instead, they are spread out over days leading up to it and continue once it is over.

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More Reviews on Amazon as a Result of the New “Ratings” System

In September, Amazon expanded product reviews by allowing shoppers to leave a star rating without a written review. For example, the Apple AirPods received, on average, 20 new reviews a day. Since the introduction of ratings, the rate of reviews didn't change, but consumers leave an additional 30 ratings per day.

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Amazon Has Three Million Active Sellers

There are close to 3 million active sellers on Amazon marketplaces worldwide, an increase of 17.7% in a year. A seller is active if they have products listed for sale. Less than 10% of the active sellers were able to achieve $100,000 in yearly sales, and only 1% reached $1 million in sales.

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Nike Says No More Amazon

Nike, one of the most searched brands on Amazon, will stop selling its products directly on Amazon, ending a pilot program that began in 2017. To avoid losing the Nike assortment, Amazon has been recruiting third-party sellers with Nike products so that the merchandise is still available on the site.

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Amazon Advertising Spending to Reach $10 Billion in 2019

Brands and retailers will spend $9.85 billion on advertising on Amazon in the US to boost their position in search results. Amazon advertising is growing beyond performance marketing in the form of sponsored products, though. Amazon is going after ad budgets under CMOs, looking for a more holistic advertising strategy and not just bottom-of-the-funnel ads.

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Number of Amazon Sellers Offering Prime Up 50% in Three Years

More than 85% of the top Amazon sellers offer Prime shipping for more than half of their assortment, up from 56% three years ago. The number of sellers offering products through Prime is steadily increasing. Very few international sellers do not offer Prime - 93% of the top international sellers offer it, compared to 74% for US-based sellers.

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Amazon Demotes Organic Results in Search

Amazon’s search is increasingly featuring sponsored products, Amazon brands, as well as recommended products, instead of organic results. For many searches, there are only two organic results on the whole screen above the fold. Not until scrolling down past various recommended products do organic search results come up.

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Amazon Replaces "Reviews" with "Ratings"

Amazon has expanded product reviews by allowing shoppers to leave a star rating without a written review. The company has been testing the change since September, and committed to it last week by changing the wording on the website to "ratings." The overall star rating now includes feedback from customers who simply rated the product as well as the traditional reviews with text, images, or video.

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