Categories Sellers Sell In

15% of the top sellers on Amazon.com marketplace have their main category as Home & Kitchen. Other popular categories are Electronics at 13%, Clothing, Shoes & Jewelry at 11%, and Health & Household at 8%.

The breakdown by top category considers where each of the Amazon.com sellers have most of their products listed in, thus being the main category. Some sellers of course have products in more than one category, but most often they have more products in one category than all the other ones.

Category Percent of Sellers
Home & Kitchen 15%
Electronics 13%
Clothing, Shoes & Jewelry 11%
Health & Household 8%
Tools & Home Improvement 7%
Sports & Outdoors 7%
Beauty & Personal Care 6%
Grocery & Gourmet Food 5%
Automotive 4%
Books 4%
Patio, Lawn & Garden 4%
Office Products 3%
Arts, Crafts & Sewing 3%
Pet Supplies 2%
Toys & Games 2%
Industrial & Scientific 2%
Appliances 1%
Cell Phones & Accessories 1%
Musical Instruments 1%
Baby Products 1%
Video Games 0%
Collectibles & Fine Art 0%
Software 0%

This report was updated on . All metrics mentioned are based on Marketplace Pulse data.

Get Data-Driven Insights About Online Retail