Categories Sellers Sell In

13% of the top sellers on Amazon.com marketplace have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 12%, Home & Kitchen at 12%, and Health & Household at 9%.

The breakdown by top category considers where each of the Amazon.com sellers have most of their products listed in, thus being the main category. Some sellers of course have products in more than one category, but most often they have more products in one category than all the other ones.

Category Percent of Sellers
Electronics 13%
Clothing, Shoes & Jewelry 12%
Home & Kitchen 12%
Health & Household 9%
Grocery & Gourmet Food 6%
Tools & Home Improvement 5%
Beauty & Personal Care 5%
Automotive 4%
Sports & Outdoors 4%
Books 4%
Patio, Lawn & Garden 4%
Arts, Crafts & Sewing 4%
Industrial & Scientific 4%
Toys & Games 4%
Pet Supplies 3%
Cell Phones & Accessories 3%
Office Products 2%
Baby Products 1%
Appliances 1%
Video Games 1%
Musical Instruments 1%
Collectibles & Fine Art 0%
Software 0%

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

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