101,020,879 Seller Reviews on Amazon Marketplace

In the last twelve months 101,020,879 seller reviews were left for all Amazon marketplace sellers. This equals to 276,769 reviews every day, or 11,532 every hour, or even 192 every minute.

During the last 30 days alone 9,735,606 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase.

Seller feedback reviews is the only public metric to measure the activity and size of the marketplace. Amazon claims that sellers receive feedback reviews for 10-20% of their orders. The ratio does vary a lot more though, even going as low as 1% for some sellers (especially those not actively reaching out to buyers for a review).

49% of all seller reviews were left on Amazon.com, followed by Amazon.co.uk at 16%, and Amazon.de at 11%. Amazon.com is the most active, and thus largest, marketplace.

Marketplace Seller Reviews in 12 Months
Amazon.com 49,191,578
Amazon.co.uk 15,676,350
Amazon.de 10,910,163
Amazon.co.jp 7,407,649
Amazon.fr 4,799,383
Amazon.it 4,075,549
Amazon.ca 3,350,768
Amazon.es 2,609,261
Amazon.in 2,348,965
Amazon.com.mx 382,503
Amazon.com.au 169,609
Amazon.cn 65,115
Amazon.com.br 29,615
Amazon.com.tr 4,371

Overall only 4% of all 101,020,879 seller reviews were negative. Although that does mean millions of negative reviews, and thus just as many disgruntled customers.

Marketplace Negative Seller Reviews
Amazon.com.tr 37%
Amazon.com.br 17%
Amazon.in 13%
Amazon.cn 12%
Amazon.com.au 7%
Amazon.es 6%
Amazon.com.mx 5%
Amazon.fr 5%
Amazon.ca 5%
Amazon.it 4%
Amazon.de 3%
Amazon.co.uk 3%
Amazon.com 3%
Amazon.co.jp 2%

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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