103,335,225 Seller Reviews on Amazon Marketplace

In the last twelve months 103,335,225 seller reviews were left for all Amazon marketplace sellers. This equals to 283,110 reviews every day, or 11,796 every hour, or even 196 every minute.

During the last 30 days alone 6,930,181 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase.

Seller feedback reviews is the only public metric to measure the activity and size of the marketplace. Amazon claims that sellers receive feedback reviews for 10-20% of their orders. The ratio does vary a lot more though, even going as low as 1% for some sellers (especially those not actively reaching out to buyers for a review).

50% of all seller reviews were left on Amazon.com, followed by Amazon.co.uk at 15%, and Amazon.de at 10%. Amazon.com is the most active, and thus largest, marketplace.

Marketplace Seller Reviews in 12 Months
Amazon.com 52,157,406
Amazon.co.uk 15,176,768
Amazon.de 10,648,513
Amazon.co.jp 7,263,260
Amazon.fr 4,810,631
Amazon.it 3,974,802
Amazon.ca 3,435,378
Amazon.es 2,561,202
Amazon.in 2,435,567
Amazon.com.mx 561,084
Amazon.com.au 188,126
Amazon.cn 59,577
Amazon.com.br 47,572
Amazon.ae 7,965
Amazon.com.tr 7,374

Overall only 4% of all 103,335,225 seller reviews were negative. Although that does mean millions of negative reviews, and thus just as many disgruntled customers.

Marketplace Negative Seller Reviews
Amazon.com.tr 38%
Amazon.ae 35%
Amazon.com.br 16%
Amazon.cn 13%
Amazon.in 12%
Amazon.es 7%
Amazon.com.au 7%
Amazon.fr 5%
Amazon.com.mx 5%
Amazon.it 5%
Amazon.ca 5%
Amazon.de 4%
Amazon.co.uk 4%
Amazon.com 3%
Amazon.co.jp 2%

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

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