Seller Reviews on Amazon Marketplace

In the last twelve months 87,363,544 seller reviews were left for all Amazon marketplace sellers. This equals to 239,352 reviews every day, or 9,973 every hour, or even 166 every minute.

During the last 30 days alone 6,750,856 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase.

Overall only 5% of all 87,363,544 seller reviews were negative. Although that does mean millions of negative reviews, and thus just as many disgruntled customers. Marketplaces with the most negative reviews are Amazon.sg at 45%, Amazon.com.tr at 40%, and Amazon.ae at 23%.

Seller feedback reviews is the only public metric to measure the activity and size of the marketplace. Amazon claims that sellers receive feedback reviews for 10-20% of their orders. The ratio does vary a lot more though, even going as low as 1% for some sellers (especially those not actively reaching out to buyers for a review).

47% of all seller reviews were left on Amazon.com, followed by Amazon.co.uk at 14%, and Amazon.de at 11%. Amazon.com is the most active, and thus largest, marketplace.

Marketplace Seller Reviews in 12 Months
Amazon.com 40,687,673
Amazon.co.uk 12,426,086
Amazon.de 9,888,393
Amazon.co.jp 6,889,799
Amazon.fr 4,738,892
Amazon.it 3,785,759
Amazon.ca 3,463,100
Amazon.in 2,247,763
Amazon.es 2,213,372
Amazon.com.mx 559,286
Amazon.com.au 209,809
Amazon.com.br 179,258
Amazon.ae 48,482
Amazon.cn 17,692
Amazon.com.tr 6,978
Amazon.sg 1,202

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

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