Seller Reviews on Amazon Marketplace

In the last twelve months 100.1 million seller reviews were left for all Amazon marketplace sellers. This equals to 274,000 reviews every day, or 11,430 every hour, or even 190 every minute.

During the last 30 days alone 9.4 million seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase.

Overall only 6% of all 100.1 million seller reviews were negative. Although that does mean millions of negative reviews, and thus just as many disgruntled customers. Marketplaces with the most negative reviews are at 43%, at 40%, and at 35%.

Seller feedback reviews is the only public metric to measure the activity and size of the marketplace. Amazon claims that sellers receive feedback reviews for 10-20% of their orders. The ratio does vary a lot more though, even going as low as 1% for some sellers (especially those not actively reaching out to buyers for a review).

44% of all seller reviews were left on, followed by at 16%, and at 11%. is the most active, and thus largest, marketplace.

Marketplace Seller Reviews in 12 Months 43.6 million 16.1 million 11 million 7.5 million 5.1 million 5 million 4.6 million 3 million 2.4 million 790,000 471,000 299,000 77,204 19,136 15,082 12,579 6,895

This report was updated on . All metrics mentioned are based on Marketplace Pulse data.

Get Data-Driven Insights About Online Retail