Seller Reviews on Amazon Marketplace

In the last twelve months 93,120,534 seller reviews were left for all Amazon marketplace sellers. This equals to 255,124 reviews every day, or 10,630 every hour, or even 177 every minute.

During the last 30 days alone 7,912,394 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase.

Overall only 4% of all 93,120,534 seller reviews were negative. Although that does mean millions of negative reviews, and thus just as many disgruntled customers. Marketplaces with the most negative reviews are at 41%, at 40%, and at 24%.

Seller feedback reviews is the only public metric to measure the activity and size of the marketplace. Amazon claims that sellers receive feedback reviews for 10-20% of their orders. The ratio does vary a lot more though, even going as low as 1% for some sellers (especially those not actively reaching out to buyers for a review).

48% of all seller reviews were left on, followed by at 14%, and at 11%. is the most active, and thus largest, marketplace.

Marketplace Seller Reviews in 12 Months 44,869,190 13,182,553 10,096,439 6,964,471 4,894,477 3,861,878 3,487,067 2,423,887 2,373,623 580,239 197,871 116,132 38,682 26,528 7,066 431

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

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