96,393,699 Seller Reviews on Amazon Marketplace

In the last twelve months 96,393,699 seller reviews were left for all Amazon marketplace sellers. This equals to 264,092 reviews every day, or 11,003 every hour, or even 183 every minute.

During the last 30 days alone 8,457,214 seller reviews were left. Each seller on the marketplace receives seller feedback reviews from customers after a purchase.

Overall only 4% of all 96,393,699 seller reviews were negative. Although that does mean millions of negative reviews, and thus just as many disgruntled customers. Marketplaces with the most negative reviews are Amazon.com.tr at 40%, Amazon.ae at 24%, and Amazon.com.br at 16%.

Seller feedback reviews is the only public metric to measure the activity and size of the marketplace. Amazon claims that sellers receive feedback reviews for 10-20% of their orders. The ratio does vary a lot more though, even going as low as 1% for some sellers (especially those not actively reaching out to buyers for a review).

49% of all seller reviews were left on Amazon.com, followed by Amazon.co.uk at 14%, and Amazon.de at 11%. Amazon.com is the most active, and thus largest, marketplace.

Marketplace Seller Reviews in 12 Months
Amazon.com 47,591,984
Amazon.co.uk 13,582,868
Amazon.de 10,213,711
Amazon.co.jp 6,935,143
Amazon.fr 4,884,513
Amazon.it 3,911,147
Amazon.ca 3,470,008
Amazon.es 2,463,975
Amazon.in 2,405,459
Amazon.com.mx 584,549
Amazon.com.au 194,884
Amazon.com.br 82,647
Amazon.cn 33,886
Amazon.ae 31,447
Amazon.com.tr 7,478

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

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