Number of Sellers on Amazon Marketplace

So far this year 1,204,225 sellers joined all Amazon marketplaces. This equals to 3,450 new sellers every day, or 143 every hour, or even 2 every minute.

This is adding to the already 5 million marketplace sellers, and was mostly contributed to by 342,411 new sellers in Amazon.com, 140,785 new sellers in Amazon.in, and 129,716 new sellers in Amazon.de. Although few of them will ever become active - many sellers end up never listing even a single product.

Amazon.com.tr with 5,437 new sellers since the start of the year is growing fastest relative to the marketplace size. While Amazon.com has added the highest number of sellers it is also the largest marketplace. Amazon.com.tr on the other hand is relatively small, much smaller than Amazon.com. Amazon.com.tr is followed by Amazon.com.au, and Amazon.com.br.

Marketplace New Sellers
Amazon.com 342,411
Amazon.in 140,785
Amazon.de 129,716
Amazon.co.uk 117,499
Amazon.fr 103,516
Amazon.it 98,509
Amazon.es 94,280
Amazon.ca 63,731
Amazon.co.jp 53,156
Amazon.com.mx 25,789
Amazon.com.au 20,645
Amazon.com.br 7,139
Amazon.com.tr 5,437
Amazon.cn 1,612

30% of the 1,204,225 new sellers who joined the Amazon marketplace this year already had a seller feedback review.

So far this year 518,182 sellers had their first feedback review. This is more than the figure above because some of the sellers joined the marketplace years ago, but only became active this year.

Of the 342,411 new sellers on Amazon.com so far this year, 128,257 had at least a feeedback review already. Thus roughly 37% of new sellers this year had at least a sale (though there are sellers with a few sales and no reviews). So 63% of the new sellers are yet to make a move.

Marketplace New Sellers With a Review Percent of New Sellers
Amazon.com 128,257 37%
Amazon.co.uk 37,919 32%
Amazon.de 35,508 27%
Amazon.in 33,857 24%
Amazon.fr 25,694 24%
Amazon.it 25,006 25%
Amazon.co.jp 22,039 41%
Amazon.es 21,758 23%
Amazon.ca 21,113 33%
Amazon.com.au 7,399 35%
Amazon.com.mx 3,931 15%
Amazon.com.br 988 13%
Amazon.com.tr 868 15%
Amazon.cn 538 33%

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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