Launched in 2015 Amazon.com.mx is Amazon's latest marketplace. It enables sellers to offer new and used items alongside Amazon's regular offerings. Mexico is Latin America’s second-largest economy, behind Brazil. Mercado Libre also operates in Mexico.
Amazon Prime in Mexico was launched on March 7th, 2017. The service offers unlimited free shipping like in other countries for 449 pesos ($23) for the first year, before rising to 899 pesos ($46) the following year.
19,289 new sellers this year, 66 per daySo far this year 19,289 sellers joined the Amazon.com.mx marketplace. This equals to 66 new sellers every day. During the last month alone 1,976 new sellers joined. However this is less than on other months this year.
24,369 sellers have products listed for saleThere are 24,369 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 928 sellers received a feedback review in a month. However during past 12 months 3,572 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
6% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 41% of the top 100 sellers, 27% of the top 1,000 sellers, and 6% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com.mx marketplace are not based in Mexico, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 56 products listed by sellers using FBA vs. 3,626 by those who don'tOn average a seller has 3,409 products listed for sale. Those who use FBA have 56 products listed on average, much less than those who don't use FBA at 3,626 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
Most sellers sell in Electrónicos, category32% of the top sellers have their main category as Electrónicos,. Other popular categories are Hogar y Cocina at 20%, Ropa, Zapatos y Accesorios at 9%, and Deportes y Aire libre at 7%. Top Amazon.com.mx Categories has the full list of top categories.
5,906 feedback reviews in a monthAll sellers received a total of 5,906 feedback reviews in a month. Top sellers accounted for 98% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.com.mx sellers.
Ituxs envio via DHL gratis & asegurado with 170% feedback increase at the top of trending sellers listDuring the last month Ituxs envio via DHL gratis & asegurado increased their feedback received by 170% from the month before. They are at the top of the trending sellers list. They are currently ranked 3rd overall. Other trending sellers have also increased their feedback reviews: JEDirect by 90%, and Lapson México by 72%.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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