Amazon.com.mx Marketplace in MexicoTop sellers

Amazon Mexico

Launched in 2015 Amazon.com.mx is Amazon's latest marketplace. It enables sellers to offer new and used items alongside Amazon's regular offerings. Mexico is Latin America’s second-largest economy, behind Brazil. Mercado Libre also operates in Mexico.

Amazon Prime in Mexico was launched on March 7th, 2017. The service offers unlimited free shipping like in other countries for 449 pesos ($23) for the first year, before rising to 899 pesos ($46) the following year.

22,894 new sellers this year, 65 per day

So far this year 22,894 sellers joined the Amazon.com.mx marketplace. This equals to 65 new sellers every day. During the last month alone 1,814 new sellers joined. However this is less than on other months this year.

25,399 sellers have products listed for sale

There are 25,399 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 1,238 sellers received a feedback review in a month. However during past 12 months 3,938 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

7% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 49% of the top 100 sellers, 32% of the top 1,000 sellers, and 7% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com.mx marketplace are not based in Mexico, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 77 products listed by sellers using FBA vs. 2,934 by those who don't

On average a seller has 2,721 products listed for sale. Those who use FBA have 77 products listed on average, much less than those who don't use FBA at 2,934 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electrónicos, category

34% of the top sellers have their main category as Electrónicos,. Other popular categories are Hogar y Cocina at 20%, Ropa, Zapatos y Accesorios at 9%, and Deportes y Aire libre at 7%. Top Amazon.com.mx Categories has the full list of top categories.

10,085 feedback reviews in a month

All sellers received a total of 10,085 feedback reviews in a month. Top sellers accounted for 98% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.com.mx sellers.

Ibushak with 160% feedback increase at the top of trending sellers list

During the last month Ibushak increased their feedback received by 160% from the month before. They are at the top of the trending sellers list. They are currently ranked 2nd overall. Other trending sellers have also increased their feedback reviews: Ituxs envio via DHL gratis & asegurado by 65%, UGREEN GROUP LIMITED by 65%, Redlemon by 62%, JEDirect by 37%, and Lapson México by 19%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.com.mx sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
Intercompras 10 4 1
Ituxs envio via DHL gratis & asegurado 6 2 2
JEDirect 1 1 3
UGREEN GROUP LIMITED 4 3 4
Lapson México 5 5 5
PCEL 11 8 6
Ibushak 2 6 7
VicTsingDirect 7 7 8
Aromanza 9 10 9
Redlemon 3 9 10
PEDIDOSCOM 45 13 11
Magna Perfumes 15 11 12
Buscalibre Int 26 14 13
KW-Commerce-US 109 23 14
boldR 12 12 15
Grupo L&L 38 15 16
GRUPO CELMI MOVIL 29 16 17
START GAMES 28 19 18
MOLLIE-MX 411 20 19
A-style japan 113 27 20
Nettbee Group 65 37 21
Agapea_Libros Urgentes 116 21 22
GARUMI 30 17 23
SavforU 241 28 24
Audio Mundo 67 39 25
dotomx 27 22 26
EB MEXICO 207 32 27
GADGETLAND MX 19 25 28
OptimMore 34 18 29
i-Blason, LLC 40 26 30
Mundo Gadget 41 35 31
VSEQUIPOS 23 24 32
Grupo Decme S.A. de C.V. 30,242 31,165 33
RingkeMX 24 30 34
Clicket México 39 31 35
primacy 170 42 36
Perfumes Finos® 288 106 37
Tech Armor MX 57 47 38
XtremeTecPC 58 46 39
MT DE MEXICO 13 29 40
UrbanInspirations 47,179 63 41
Docooler 4,019 1,037 42
LIBRERIAS GONVILL 105 55 43
celulandia 48 97 44
Photomagic 21 33 45
Joly Joy 53 44 46
NETONBOX MX 25 34 47
CHOETECH-Official 17 36 48
ALMA TELECOMM 136 131 49
Pendulo. com 96 68 50
Jasinber 18 38 51
BARUCHI 20 43 52
iDENMEX 173 75 53
GAMERS RETAIL 235 96 54
AVITEC STORE 8 40 55
MixMart-MX 42 41 56
SIT Global 37 52 57
KARZOV 764 217 58
Byteshop 31 49 59
STA Online 76 60 60
DDTECHMX 32 45 61
FastMediaMX 164 107 62
Ordena 292 90 63
Arome Mexico 125 140 64
LIBRERÍAS EL SÓTANO 27,699 128 65
Sounds Mexico 50 70 66
MoonCase 33,768 587 67
COMERCIALIZADORA LAJES SA DE CV 242 92 68
Universo en Linea 85 48 69
NERDO 52 50 70
Gadgets Mexico 47 98 71
VonKraken 155 76 72
ADTEK MX 42,130 195 73
iTech Mx 35 51 74
SOMOS-REYES 86 86 75
Nifty Mexico 122 65 76
VIP-STORE 13,166 89 77
iGadgets MX 89 93 78
Cronometro 51 64 79
Supertienda 49 61 80
Juguetibici 150 85 81
GAMELAND SA DE CV 142 101 82
Stylo Zapaterias 82 56 83
quanax 36 54 84
CARJAV2002 33 53 85
emaxland 37,994 38,607 86
ADISMA-ELECTRONICS 66 81 87
DJI Mexico 121 116 88
SE Mercador 262 79 89
Bodecor 196 110 90
Bullspring MX 16 59 91
Maycom 211 149 92
bnkshopmx 332 141 93
Gosear 72 77 94
Profética, Casa de la Lectura 148 112 95
ShoeMetro MX 55 57 96
MoonLake 22 69 97
Calle del Castillo 169 58 98
Chupaprecios 46 67 99
LANDZO 366 62 100

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