Amazon.com.mx Marketplace in MexicoTop sellers

Amazon Mexico

Launched in 2015 Amazon.com.mx is Amazon's latest marketplace. It enables sellers to offer new and used items alongside Amazon's regular offerings. Mexico is Latin America’s second-largest economy, behind Brazil. Mercado Libre also operates in Mexico.

Amazon Prime in Mexico was launched on March 7th, 2017. The service offers unlimited free shipping like in other countries for 449 pesos ($23) for the first year, before rising to 899 pesos ($46) the following year.

22,894 new sellers this year, 65 per day

So far this year 22,894 sellers joined the Amazon.com.mx marketplace. This equals to 65 new sellers every day. During the last month alone 1,814 new sellers joined. However this is less than on other months this year.

25,399 sellers have products listed for sale

There are 25,399 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 1,238 sellers received a feedback review in a month. However during past 12 months 3,938 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

7% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 49% of the top 100 sellers, 32% of the top 1,000 sellers, and 7% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com.mx marketplace are not based in Mexico, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 77 products listed by sellers using FBA vs. 2,934 by those who don't

On average a seller has 2,721 products listed for sale. Those who use FBA have 77 products listed on average, much less than those who don't use FBA at 2,934 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electrónicos, category

34% of the top sellers have their main category as Electrónicos,. Other popular categories are Hogar y Cocina at 20%, Ropa, Zapatos y Accesorios at 9%, and Deportes y Aire libre at 7%. Top Amazon.com.mx Categories has the full list of top categories.

10,085 feedback reviews in a month

All sellers received a total of 10,085 feedback reviews in a month. Top sellers accounted for 98% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.com.mx sellers.

Ibushak with 160% feedback increase at the top of trending sellers list

During the last month Ibushak increased their feedback received by 160% from the month before. They are at the top of the trending sellers list. They are currently ranked 2nd overall. Other trending sellers have also increased their feedback reviews: Ituxs envio via DHL gratis & asegurado by 65%, UGREEN GROUP LIMITED by 65%, Redlemon by 62%, JEDirect by 37%, and Lapson México by 19%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.com.mx sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
JEDirect 1 1 3
Ituxs envio via DHL gratis & asegurado 6 2 2
UGREEN GROUP LIMITED 4 3 4
Intercompras 10 4 1
Lapson México 5 5 5
Ibushak 2 6 7
VicTsingDirect 7 7 8
PCEL 11 8 6
Redlemon 3 9 10
Aromanza 9 10 9
Magna Perfumes 15 11 12
boldR 12 12 15
PEDIDOSCOM 45 13 11
Buscalibre Int 26 14 13
Grupo L&L 38 15 16
GRUPO CELMI MOVIL 29 16 17
GARUMI 30 17 23
OptimMore 34 18 29
START GAMES 28 19 18
MOLLIE-MX 410 20 19
Agapea_Libros Urgentes 116 21 22
dotomx 27 22 26
KW-Commerce-US 109 23 14
VSEQUIPOS 23 24 32
GADGETLAND MX 19 25 28
i-Blason, LLC 40 26 30
A-style japan 113 27 20
SavforU 241 28 24
MT DE MEXICO 13 29 40
RingkeMX 24 30 34
Clicket México 39 31 35
EB MEXICO 207 32 27
Photomagic 21 33 45
NETONBOX MX 25 34 47
Mundo Gadget 41 35 31
CHOETECH-Official 17 36 48
Nettbee Group 65 37 21
Jasinber 18 38 51
Audio Mundo 67 39 25
AVITEC STORE 8 40 55
MixMart-MX 42 41 56
primacy 170 42 36
BARUCHI 20 43 52
Joly Joy 53 44 46
DDTECHMX 32 45 61
XtremeTecPC 58 46 39
Tech Armor MX 57 47 38
Universo en Linea 85 48 69
Byteshop 31 49 59
NERDO 52 50 70
iTech Mx 35 51 74
SIT Global 37 52 57
CARJAV2002 33 53 85
quanax 36 54 84
LIBRERIAS GONVILL 105 55 43
Stylo Zapaterias 82 56 83
ShoeMetro MX 55 57 96
Calle del Castillo 169 58 98
Bullspring MX 16 59 91
STA Online 76 60 60
Supertienda 49 61 80
LANDZO 366 62 100
UrbanInspirations 47,165 63 41
Cronometro 51 64 79
Nifty Mexico 122 65 76
Telcelcondesa 61 66 107
Chupaprecios 46 67 99
Pendulo. com 96 68 50
MoonLake 22 69 97
Sounds Mexico 50 70 66
EntretenimientoMx 75 71 122
Valentino Fairy 130 72 118
iHome Coast 146 73 105
Trineo de Santa 14 74 108
iDENMEX 173 75 53
VonKraken 155 76 72
Gosear 72 77 94
Techna Mx 137 78 104
SE Mercador 262 79 89
premium-libros-mexico 81 80 116
ADISMA-ELECTRONICS 66 81 87
Redcedar's Song 174 82 130
MAKACEL 264 83 113
Vision Dream 238 84 115
Juguetibici 150 85 81
SOMOS-REYES 86 86 75
Lamicall Direct 54 87 132
daydayup 153 88 103
VIP-STORE 13,163 89 77
Ordena 292 90 63
JH KAUFMANNS 77 91 135
COMERCIALIZADORA LAJES SA DE CV 242 92 68
iGadgets MX 89 93 78
Aksi Herramientas 69 94 129
TecBel 263 95 119
GAMERS RETAIL 235 96 54
celulandia 48 97 44
Gadgets Mexico 47 98 71
Toys and Trends 44 99 138
kepuch 63 100 146

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