Amazon.com.mx Marketplace in MexicoTop sellers

Amazon Mexico

Launched in 2015 Amazon.com.mx is Amazon's latest marketplace. It enables sellers to offer new and used items alongside Amazon's regular offerings. Mexico is Latin America’s second-largest economy, behind Brazil. Mercado Libre also operates in Mexico.

Amazon Prime in Mexico was launched on March 7th, 2017. The service offers unlimited free shipping like in other countries for 449 pesos ($23) for the first year, before rising to 899 pesos ($46) the following year.

23,078 new sellers this year, 65 per day

So far this year 23,078 sellers joined the Amazon.com.mx marketplace. This equals to 65 new sellers every day. During the last month alone 1,704 new sellers joined. However this is less than on other months this year.

25,349 sellers have products listed for sale

There are 25,349 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 1,243 sellers received a feedback review in a month. However during past 12 months 3,967 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

8% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 50% of the top 100 sellers, 32% of the top 1,000 sellers, and 8% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com.mx marketplace are not based in Mexico, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 77 products listed by sellers using FBA vs. 3,572 by those who don't

On average a seller has 3,306 products listed for sale. Those who use FBA have 77 products listed on average, much less than those who don't use FBA at 3,572 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electrónicos, category

33% of the top sellers have their main category as Electrónicos,. Other popular categories are Hogar y Cocina at 20%, Ropa, Zapatos y Accesorios at 9%, and Deportes y Aire libre at 8%. Top Amazon.com.mx Categories has the full list of top categories.

10,228 feedback reviews in a month

All sellers received a total of 10,228 feedback reviews in a month. Top sellers accounted for 98% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.com.mx sellers.

Aromanza with 210% feedback increase at the top of trending sellers list

During the last month Aromanza increased their feedback received by 210% from the month before. They are at the top of the trending sellers list. They are currently ranked 7th overall. Other trending sellers have also increased their feedback reviews: Ibushak by 154%, Redlemon by 72%, UGREEN GROUP LIMITED by 54%, Ituxs envio via DHL gratis & asegurado by 46%, and JEDirect by 44%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.com.mx sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
JEDirect 1 1 2
Redlemon 2 9 10
Ibushak 3 6 7
UGREEN GROUP LIMITED 4 3 4
Ituxs envio via DHL gratis & asegurado 5 2 3
Lapson México 6 5 5
Aromanza 7 10 9
VicTsingDirect 8 7 8
Trineo de Santa 9 55 85
AVITEC STORE 10 38 51
Intercompras 11 4 1
Magna Perfumes 12 11 12
boldR 13 12 14
PCEL 14 8 6
MT DE MEXICO 15 28 39
Bullspring MX 16 56 88
CHOETECH-Official 17 34 48
Jasinber 18 37 50
GADGETLAND MX 19 25 28
BARUCHI 20 42 52
Photomagic 21 32 45
MoonLake 22 64 93
START GAMES 23 18 18
NETONBOX MX 24 33 46
RingkeMX 25 29 33
Byteshop 26 47 59
Buscalibre Int 27 14 13
GARUMI 28 17 22
ScentedMonkey 29 141 197
VSEQUIPOS 30 22 32
GRUPO CELMI MOVIL 31 16 17
dotomx 32 24 26
SIT Global 33 52 56
CARJAV2002 34 53 86
quanax 35 54 80
Clicket México 36 31 35
DDTECHMX 37 45 60
Gadgets Mexico 38 94 70
OptimMore 39 19 29
Ösom 40 152 206
Toys and Trends 41 96 137
iTech Mx 42 51 73
Cronometro 43 61 76
Mundo Gadget 44 36 31
ShoeMetro MX 45 58 95
NERDO 46 50 71
Sounds Mexico 47 71 65
Joly Joy 48 44 47
i-Blason, LLC 49 26 30
Grupo L&L 50 15 16
Supertienda 51 63 81
huhushop 52 120 182
The-best-store 53 124 185
celulandia 54 97 44
Tech Armor MX 55 49 38
Lamicall Direct 56 85 131
ADISMA-ELECTRONICS 57 81 89
MixMart-MX 58 39 57
Universo en Linea 59 48 68
Aksi Herramientas 60 91 128
Audio Mundo 61 40 25
TECENTERMX 62 110 112
Telcelcondesa 63 66 107
PEDIDOSCOM 64 13 11
SUPPLY MX 65 166 233
Upa 66 214 307
iGadgets MX 67 87 77
PERFUMERIA CHICOUFF 68 321 448
Aratsa POP 69 101 127
El Gran Pipito 70 115 168
SojoS Vision 71 126 187
Neiboo-UK 72 328 456
kepuch 73 99 145
master.mx 74 145 139
TODOparaSMARTPHONES 75 105 125
Sport´s Center 76 192 270
XtremeTecPC 77 46 40
JH KAUFMANNS 78 90 135
Gosear 79 77 94
SHOP4YOU MEXICO 80 117 176
Stylo Zapaterias 81 59 83
NAVIPLASTIC S.A. DE C.V. 82 251 260
Pendulo. com 83 69 53
ÀLAMODE 84 128 188
STA Online 85 62 61
Chupaprecios 86 68 100
A_JAPAN (We open for 365 days, can ship all over the world) 87 177 253
EntretenimientoMx 88 72 123
CJ IMC SHOP 89 356 511
EMMA's 90 122 173
GMART MEXICO 91 107 115
premium-libros-mexico 92 80 118
Apalus 93 161 226
japan style 94 139 179
NAFARRATE EQUIPO MEDICO 95 112 157
GENG XIN 96 179 256
Compudiablito 97 149 192
InLife MX 98 254 362
SOMOS-REYES 99 86 75
TFHEEY 100 154 220

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