Marketplace in Mexico

Amazon Mexico

Launched in 2015 is Amazon's latest marketplace. It enables sellers to offer new and used items alongside Amazon's regular offerings. Mexico is Latin America’s second-largest economy, behind Brazil. Mercado Libre also operates in Mexico.

Amazon Prime in Mexico was launched on March 7th, 2017. The service offers unlimited free shipping like in other countries for 449 pesos ($23) for the first year, before rising to 899 pesos ($46) the following year.

14,572 new sellers this year

So far this year 14,572 sellers joined the marketplace. This equals to 72 new sellers every day. During the last month alone 3,118 new sellers joined. This is more than on other months this year.

31,087 sellers have products listed for sale

There are 31,087 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 2,660 sellers received a feedback review in a month. However during past 12 months 5,796 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

14% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 14% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in Mexico, as it enables international sellers to offer the same two-day shipping guarantee.

On average 13 products listed by sellers using FBA

On average a seller has 1 products listed for sale. Those who use FBA have 13 products listed on average, less than those who don't use FBA at 0 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electrónicos, category

28% of the top sellers have their main category as Electrónicos,. Other popular categories are Hogar y Cocina, Ropa, Zapatos y Accesorios, and Deportes y Aire libre. Top Categories has the full list of top categories.

25,485 feedback reviews in a month

All sellers received a total of 25,485 feedback reviews in a month. Top sellers accounted for 99% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months.

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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