Amazon.com.mx Marketplace in MexicoTop sellers

Amazon Mexico

Launched in 2015 Amazon.com.mx is Amazon's latest marketplace. It enables sellers to offer new and used items alongside Amazon's regular offerings. Mexico is Latin America’s second-largest economy, behind Brazil. Mercado Libre also operates in Mexico.

Amazon Prime in Mexico was launched on March 7th, 2017. The service offers unlimited free shipping like in other countries for 449 pesos ($23) for the first year, before rising to 899 pesos ($46) the following year.

22,816 new sellers this year, 65 per day

So far this year 22,816 sellers joined the Amazon.com.mx marketplace. This equals to 65 new sellers every day. During the last month alone 1,828 new sellers joined. However this is less than on other months this year.

25,391 sellers have products listed for sale

There are 25,391 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 1,223 sellers received a feedback review in a month. However during past 12 months 3,935 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

7% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 48% of the top 100 sellers, 32% of the top 1,000 sellers, and 7% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com.mx marketplace are not based in Mexico, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 78 products listed by sellers using FBA vs. 3,303 by those who don't

On average a seller has 3,066 products listed for sale. Those who use FBA have 78 products listed on average, much less than those who don't use FBA at 3,303 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electrónicos, category

34% of the top sellers have their main category as Electrónicos,. Other popular categories are Hogar y Cocina at 20%, Ropa, Zapatos y Accesorios at 9%, and Deportes y Aire libre at 7%. Top Amazon.com.mx Categories has the full list of top categories.

9,818 feedback reviews in a month

All sellers received a total of 9,818 feedback reviews in a month. Top sellers accounted for 98% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.com.mx sellers.

Ibushak with 160% feedback increase at the top of trending sellers list

During the last month Ibushak increased their feedback received by 160% from the month before. They are at the top of the trending sellers list. They are currently ranked 2nd overall. Other trending sellers have also increased their feedback reviews: UGREEN GROUP LIMITED by 74%, Ituxs envio via DHL gratis & asegurado by 65%, Redlemon by 62%, JEDirect by 32%, and Lapson México by 29%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


Top Amazon.com.mx sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
JEDirect 1 1 3
Ibushak 2 6 7
Redlemon 3 9 10
UGREEN GROUP LIMITED 4 2 4
Lapson México 5 5 5
Ituxs envio via DHL gratis & asegurado 6 3 2
VicTsingDirect 7 7 8
AVITEC STORE 8 42 56
Aromanza 9 10 9
Intercompras 10 4 1
PCEL 11 8 6
MT DE MEXICO 12 29 39
boldR 13 12 15
Trineo de Santa 14 85 126
Bullspring MX 15 59 97
Magna Perfumes 16 11 12
CHOETECH-Official 17 36 49
Jasinber 18 39 51
GADGETLAND MX 19 25 28
BARUCHI 20 43 52
Photomagic 21 33 45
MoonLake 22 69 95
VSEQUIPOS 23 24 32
NETONBOX MX 24 34 47
Buscalibre Int 25 14 13
RingkeMX 26 30 34
GRUPO CELMI MOVIL 27 16 17
dotomx 28 22 26
START GAMES 29 20 18
GARUMI 30 17 24
Byteshop 31 50 62
DDTECHMX 32 45 60
CARJAV2002 33 53 85
OptimMore 34 18 29
iTech Mx 35 51 74
quanax 36 54 84
SIT Global 37 52 57
Clicket México 38 31 35
Grupo L&L 39 15 16
Mundo Gadget 40 35 31
MixMart-MX 41 40 55
Toys and Trends 42 98 138
i-Blason, LLC 43 27 30
Chupaprecios 44 67 98
Ösom 45 168 226
celulandia 46 97 44
PEDIDOSCOM 47 13 11
Gadgets Mexico 48 100 71
Supertienda 49 61 78
NERDO 50 49 70
Sounds Mexico 51 70 67
Joly Joy 52 44 46
SUPPLY MX 53 165 229
Tech Armor MX 54 48 38
Cronometro 55 63 80
ShoeMetro MX 56 58 99
XtremeTecPC 57 46 40
A_JAPAN (We open for 365 days, can ship all over the world) 58 175 250
Telcelcondesa 59 66 107
SHOP4YOU MEXICO 60 117 177
kepuch 61 99 145
The-best-store 62 128 187
Nettbee Group 63 37 21
ADISMA-ELECTRONICS 64 80 88
Audio Mundo 65 38 25
Lamicall Direct 66 89 134
TECENTERMX 67 114 116
Upa 68 216 309
El Gran Pipito 69 115 166
Gosear 70 76 93
Aksi Herramientas 71 95 129
Aratsa POP 72 105 127
Neiboo-UK 73 327 452
huhushop 74 129 189
JH KAUFMANNS 75 92 135
EntretenimientoMx 76 72 122
master.mx 77 144 139
STA Online 78 60 59
PERFUMERIA CHICOUFF 79 366 521
premium-libros-mexico 80 79 114
Visión Comercial Deportiva 81 196 270
Compudiablito 82 149 190
SojoS Vision 83 130 192
SOMOS-REYES 84 87 75
TFHEEY 85 155 217
Universo en Linea 86 47 69
Stylo Zapaterias 87 56 83
japan style 88 146 183
TODOparaSMARTPHONES 89 108 125
Mr Gundamio 90 109 133
Mercadazo 91 125 119
iGadgets MX 92 93 79
EMMA's 93 122 175
KW-Commerce-US 94 23 14
Pendulo. com 95 68 50
GMART MEXICO 96 106 115
GENG XIN 97 178 255
Tronsmart-Direct 98 159 221
AUDIOBAHN 99 375 529
NAFARRATE EQUIPO MEDICO 100 113 161

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