Marketplace in MexicoTop sellers

Amazon Mexico

Launched in 2015 is Amazon's latest marketplace. It enables sellers to offer new and used items alongside Amazon's regular offerings. Mexico is Latin America’s second-largest economy, behind Brazil. Mercado Libre also operates in Mexico.

Amazon Prime in Mexico was launched on March 7th, 2017. The service offers unlimited free shipping like in other countries for 449 pesos ($23) for the first year, before rising to 899 pesos ($46) the following year.

1,118 new sellers this year, 65 per day

So far this year 1,118 sellers joined the marketplace. This equals to 65 new sellers every day. During the last month alone 1,727 new sellers joined. However this is less than on other months this year.

25,632 sellers have products listed for sale

There are 25,632 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 1,145 sellers received a feedback review in a month. However during past 12 months 4,083 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

8% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 59% of the top 100 sellers, 35% of the top 1,000 sellers, and 8% of the top 10,000 sellers. Thanks to FBA many of the sellers on marketplace are not based in Mexico, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 92 products listed by sellers using FBA vs. 1,642 by those who don't

On average a seller has 1,510 products listed for sale. Those who use FBA have 92 products listed on average, much less than those who don't use FBA at 1,642 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in Electrónicos, category

33% of the top sellers have their main category as Electrónicos,. Other popular categories are Hogar y Cocina at 20%, Ropa, Zapatos y Accesorios at 9%, and Deportes y Aire libre at 7%. Top Categories has the full list of top categories.

8,954 feedback reviews in a month

All sellers received a total of 8,954 feedback reviews in a month. Top sellers accounted for 98% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.

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