Many retailers rely on Amazon to outsource warehousing and order-fulfillment. Fulfillment by Amazon, or FBA for short, is an Amazon program which allows sellers to offload most of their warehouse operations to Amazon for an extra fee. As a result sellers using FBA get preferential treatment in buy-box rotation, and customers buying from them get the same two-day Prime shipping as when buying from Amazon itself. Third-party sellers can use Fulfillment by Amazon to sell on other platforms as well, such as eBay or their own websites.
Any seller with more than a half of their products fulfilled by Amazon is considered to be an FBA seller.
Fulfillment by Amazon (FBA) usage is highest in Amazon.com with 78% of the top 10,000 sellers using it. Followed by Amazon Spain at 71%, and Amazon Japan at 64%.
|Marketplace||FBA in Top 10,000|
This report was updated on . All metrics mentioned are based on Marketplace Pulse data.