FBA Usage Among Amazon Marketplace Sellers

Many retailers rely on Amazon to outsource warehousing and order-fulfillment. Fulfillment by Amazon, or FBA for short, is an Amazon program which allows sellers to offload most of their warehouse operations to Amazon for an extra fee. As a result sellers using FBA get preferential treatment in buy-box rotation, and customers buying from them get the same two-day Prime shipping as when buying from Amazon itself. Third-party sellers can use Fulfillment by Amazon to sell on other platforms as well, such as eBay or their own websites.

Any seller with more than a half of their products fulfilled by Amazon is considered to be an FBA seller.

Fulfillment by Amazon (FBA) usage is highest in Amazon.ca with 73% of the top 10,000 sellers using it. Followed by Amazon Spain at 67%, and Amazon Japan at 64%.

Among Chinese sellers more than 77% use FBA. Compared to 61% average of all sellers. Which means that from the customer point of view it's all the same experience. A growing number of sellers on Amazon marketplace are based in China or Hong Kong.

Marketplace FBA in Top 10,000
Amazon.ca 73%
Amazon.es 67%
Amazon.co.jp 64%
Amazon.it 64%
Amazon.com 63%
Amazon.fr 61%
Amazon.co.uk 57%
Amazon.de 55%
Amazon.in 54%
Amazon.com.au 38%
Amazon.com.mx 29%
Amazon.cn 1%
Amazon.com.tr 0%
Amazon.com.br 0%

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

Get Data-Driven Insights About Online Retail