FBA Usage Among Amazon Marketplace Sellers

Many retailers rely on Amazon to outsource warehousing and order-fulfillment. Fulfillment by Amazon, or FBA for short, is an Amazon program which allows sellers to offload most of their warehouse operations to Amazon for an extra fee. As a result sellers using FBA get preferential treatment in buy-box rotation, and customers buying from them get the same two-day Prime shipping as when buying from Amazon itself. Third-party sellers can use Fulfillment by Amazon to sell on other platforms as well, such as eBay or their own websites.

Any seller with more than a half of their products fulfilled by Amazon is considered to be an FBA seller.

Fulfillment by Amazon (FBA) usage is highest in Amazon.ca with 71% of the top 10,000 sellers using it. Followed by Amazon Spain at 66%, and Amazon Italy at 64%.

Among Chinese sellers more than 77% use FBA. Compared to 60% average of all sellers. Which means that from the customer point of view it's all the same experience. A growing number of sellers on Amazon marketplace are based in China or Hong Kong.

Marketplace FBA in Top 10,000
Amazon.ca 71%
Amazon.es 66%
Amazon.it 64%
Amazon.co.jp 63%
Amazon.com 62%
Amazon.fr 60%
Amazon.co.uk 56%
Amazon.in 54%
Amazon.de 54%
Amazon.com.au 39%
Amazon.com.mx 32%
Amazon.ae 13%
Amazon.cn 0%
Amazon.com.br 0%
Amazon.com.tr 0%

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

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