FBA Usage Among Amazon Marketplace Sellers

Many retailers rely on Amazon to outsource warehousing and order-fulfillment. Fulfillment by Amazon, or FBA for short, is an Amazon program which allows sellers to offload most of their warehouse operations to Amazon for an extra fee. As a result sellers using FBA get preferential treatment in buy-box rotation, and customers buying from them get the same two-day Prime shipping as when buying from Amazon itself. Third-party sellers can use Fulfillment by Amazon to sell on other platforms as well, such as eBay or their own websites.

Any seller with more than a half of their products fulfilled by Amazon is considered to be an FBA seller.

Fulfillment by Amazon (FBA) usage is highest in Amazon.com with 85% of the top 10,000 sellers using it. Followed by Amazon Spain at 70%, and Amazon Japan at 66%.

Marketplace FBA in Top 10,000
Amazon.com 85%
Amazon.es 70%
Amazon.co.jp 66%
Amazon.fr 58%
Amazon.de 56%
Amazon.com.au 43%
Amazon.it 41%
Amazon.com.mx 41%
Amazon.co.uk 38%
Amazon.in 38%
Amazon.nl 36%
Amazon.ca 21%
Amazon.sg 15%
Amazon.ae 4%
Amazon.com.br 2%
Amazon.com.tr 0%
Amazon.cn 0%

This report was updated on . All metrics mentioned are based on Marketplace Pulse data.

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