FBA Usage Among Amazon Marketplace Sellers

Many retailers rely on Amazon to outsource warehousing and order-fulfillment. Fulfillment by Amazon, or FBA for short, is an Amazon program which allows sellers to offload most of their warehouse operations to Amazon for an extra fee. As a result sellers using FBA get preferential treatment in buy-box rotation, and customers buying from them get the same two-day Prime shipping as when buying from Amazon itself. Third-party sellers can use Fulfillment by Amazon to sell on other platforms as well, such as eBay or their own websites.

Any seller with more than a half of their products fulfilled by Amazon is considered to be an FBA seller.

Fulfillment by Amazon (FBA) usage is highest in Amazon.com with 83% of the top 10,000 sellers using it. Followed by Amazon Canada at 76%, and Amazon Italy at 70%.

Among Chinese sellers more than 71% use FBA. Compared to 58% average of all sellers. Which means that from the customer point of view it's all the same experience. A growing number of sellers on Amazon marketplace are based in China or Hong Kong.

Marketplace FBA in Top 10,000
Amazon.com 83%
Amazon.ca 76%
Amazon.it 70%
Amazon.es 69%
Amazon.co.jp 68%
Amazon.cn 67%
Amazon.fr 64%
Amazon.co.uk 59%
Amazon.in 58%
Amazon.com.au 40%
Amazon.com.mx 36%
Amazon.de 30%
Amazon.ae 15%
Amazon.com.br 0%
Amazon.com.tr 0%

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

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