Many retailers rely on Amazon to outsource warehousing and order-fulfillment - 86% of the top Amazon.com sellers use FBA. Fulfillment by Amazon, or FBA for short, is an Amazon program which allows sellers to offload most of their warehouse operations to Amazon for an extra fee.
Sellers using FBA get preferential treatment in buy-box rotation, and customers buying from them get the same two-day Prime shipping as when buying from Amazon itself. Third-party sellers can use Fulfillment by Amazon to sell on other platforms as well, such as eBay or their own websites.
This report was updated on . All metrics mentioned are based on Marketplace Pulse data.