Amazon Europe Cross-Border Marketplace Sellers

Amazon Europe Cross-Border Sellers from UK, Germany, France, Spain, and Italy

Amazon in Europe is a unique market - while there are 5 separate marketplaces (UK, Germany, France, Spain, and Italy), the countries are close enough to each other that they can be treated as a single marketplace. European marketplaces use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do.

83% of Amazon.es marketplace sellers also sell on other European marketplaces. 77% of Amazon.it, 77% of Amazon.fr, 55% of Amazon.de, and 53% of Amazon.co.uk. Across all marketplaces more than half of sellers also sell on at least one other marketplace.

Amazon.co.uk based in the UK is the largest European marketplace, thus most sellers from other marketplaces also want to sell there. Amazon has built infrastructure to allow this, like the European Fulfilment Network (EFN) which allows sending inventory to UK warehouses and offer it to all marketplaces. And recently Pan-European FBA as part of Fulfillment by Amazon (FBA), which handles products distribution in Europe instead of having to send products to all countries. Many US based sellers sell in Europe thanks to services like this.

Marketplace Selling in UK Selling in Germany Selling in France Selling in Spain Selling in Italy
Amazon UK - 35% 37% 27% 31%
Amazon Germany 38% - 38% 28% 32%
Amazon France 52% 51% - 42% 49%
Amazon Spain 57% 55% 63% - 60%
Amazon Italy 52% 51% 57% 47% -

46% of the top 10,000 sellers received at least one feedback review in all 5 European marketplaces. Sellers often either sell in all marketplaces, or only one - less than 10% of the top sellers received feedback in 4 marketplaces, and 3 marketplaces each. Thus it is either all five, or one.

However 64% received half or more of their feedback in a single marketplace out of those with feedback in all marketplaces. So while it is true that most European sellers sell in more than one marketplace, not all of them do as successfully internationally as in their home marketplace - 21% of the 10,000 biggest sellers in Europe got all their feedback in a single marketplace.

Each of the top sellers has the combined feedback reviews received displayed, and the ratio of reviews received in a given marketplace. An absense of a percent indicates that the seller is either not selling on the marketplace, or that they are not selling enough to receive a review.

Seller Name Combined Feedback UK Germany France Spain Italy
MEDIMOPS 30,335 - 100% - - -
musicMagpie 14,377 100% - - - -
momox fr 11,502 - - 100% - -
reBuy reCommerce GmbH 9,097 - 86% 7% 2% 5%
World of Books Ltd 8,866 100% - - - -
KW-Commerce 7,847 14% 37% 13% 17% 19%
UGREEN GROUP LIMITED UK 6,357 25% 30% 20% 11% 14%
AnkerDirect DE 5,915 37% 48% 8% 1% 6%
momox co uk 5,114 100% - - - -
Songmics 4,765 21% 34% 23% 10% 13%
CSL-Computer 4,758 9% 53% 14% 8% 16%
Accessory_JETech_Authorized 4,532 46% 16% 14% 11% 13%
Book Depository 4,461 100% - - - -
Fintie EU 3,790 28% 38% 15% 9% 10%
WeBuyBooks 3,616 100% - - - -
RecycLivre 3,542 - - 100% - -
PEARL Versandhaus 2,979 - 100% - - -
BLOOM Store 2,695 23% 25% 18% 15% 19%
F & F Stores 2,673 53% 12% 12% 11% 12%
Rankie-Direct 2,641 42% 17% 16% 9% 17%
Guohe 2,570 42% 22% 11% 13% 12%
DOMU UK 2,568 82% 6% 6% 3% 2%
NEON Mart 2,474 47% 26% 10% 7% 10%
dodax-online-uk 2,421 100% - - - -
all your music 2,325 100% - - - -
Aracase UK 2,306 43% 21% 20% 7% 9%
-uniqueplace- 2,274 - 100% - - -
*MEMORYKING* 2,253 6% 64% 12% 7% 10%
OnlineMusicFilmsGames 2,236 100% - - - -
DVDMAXXX 2,167 33% 34% 17% 6% 11%
xingshengjiashang 2,160 33% 11% 21% 34% 1%
WOLTU GmbH 2,130 13% 45% 20% 6% 16%
ZOverstocksDE 2,114 - 100% - - -
MicroYep UK 2,098 26% 22% 24% 13% 15%
dodax-online-fr 2,002 - - 100% - -
docsmagic 1,965 32% 31% 15% 13% 9%
awesome_books_001 1,936 100% - - - -
LightingandMobileAccessoriesUK 1,893 100% - - - -
Spigen DE Direct 1,893 - 100% - - -
THE MONSTER BOOKSHOP 1,872 100% - - - -
SPARES-2-GO 1,830 85% 3% 7% 2% 3%
LK DE 1,746 24% 26% 20% 13% 17%
ZOverstocksFR 1,720 - - 100% - -
Tech Vendor Store 1,696 39% 18% 24% 8% 11%
dodax-shop 1,691 - 100% - - -
Character UK 1,631 51% 0% 20% 14% 15%
CABLEPELADO 1,624 - - 4% 90% 7%
Addsfit 1,622 59% 24% 6% 2% 9%
marvelio-germany 1,617 - 100% - - -
CrazyKangaroo 1,609 51% 18% 23% 9% -
MorShine EU 1,604 46% 21% 10% 6% 17%
KYFtech 1,595 4% 11% 23% 18% 44%
Elektronik-Star-DE 1,583 3% 42% 25% 13% 17%
Sunvalleytek-UK 1,576 68% - 0% 17% 15%
HBH LTD 1,567 32% 17% 17% 7% 26%
betterworldbooksltd 1,529 100% - - - -
DURONIC 1,514 71% 5% 10% 5% 8%
decolectrix2013 1,496 10% 44% 31% - 15%
Utopia Deals Europe 1,482 36% 18% 18% 16% 12%
ZBT International Trading GmbH 1,467 - 100% - - -
SJH EU LTD 1,458 47% 19% 13% 4% 18%
24/7 DIRECT 1,446 100% - - - -
DEUBA GmbH & Co. KG 1,437 6% 78% 5% 4% 6%
uk_gsenda 1,427 26% 21% 22% 15% 17%
The Cotswold Library 1,417 85% 7% 7% - 0%
Spigen 1,416 100% - - - -
RAMPOW-FR 1,411 1% 11% 56% 15% 17%
AmSin 1,380 43% 23% 11% 12% 12%
NineFox 1,380 21% 33% 23% 5% 18%
One Retail Group 1,378 53% 19% 7% 11% 11%
REY ® 1,378 3% 3% 3% 87% 3%
Autkors Direct 1,357 41% 12% 18% 17% 13%
apo-discounter Online Apotheke 1,355 - 100% - - -
iZilla 1,347 63% 21% 10% 2% 3%
schutzfolien24-DE 1,319 8% 31% 20% 18% 22%
ACS Mall- EU Store 1,310 20% 25% 24% 14% 18%
SLJ Trading 1,307 21% 29% 18% 10% 22%
PerleGear UK 1,302 19% 38% 11% 15% 17%
RAREWAVES 1,297 100% - - - -
Shop4World 1,290 80% 6% 7% 3% 4%
BLUETREE 1,290 73% - 7% 8% 12%
bracketsales123 1,286 37% 18% 14% 14% 17%
follettostore 1,282 - - - - 100%
BMS France 1,278 15% 23% 34% 13% 15%
oodji 1,268 10% 9% 22% 26% 33%
Vicloon®-UK 1,259 31% 21% 14% 15% 19%
H&S Alliance UK Ltd 1,256 99% - 1% - -
ZOXS GmbH 1,249 - 100% - - -
TECHGEAR Solutions 1,246 70% 4% 15% 4% 6%
Ponera 1,208 15% 26% 37% 8% 13%
London General Insurance Company Limited 1,206 38% 32% 8% 6% 16%
AUKEY Shop-IT 1,206 - - 23% 12% 65%
verwongee 1,196 33% 11% 23% 24% 10%
TradeNRG (UK VAT Registered) 1,188 85% 13% 1% 1% 0%
ANSIO Direct 1,173 75% 8% 6% 3% 8%
Sock Snob Ltd 1,170 68% 13% 11% 4% 5%
naissance 1,170 34% 26% 15% 10% 15%
Bedsure Direct 1,165 42% 29% 14% 8% 6%
COM-FOUR Vertriebs GmbH 1,164 10% 63% 11% 6% 9%
MOLUNA 1,155 - 100% - - -

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

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