Amazon Europe Cross-Border Marketplace Sellers

Amazon Europe Cross-Border Sellers from UK, Germany, France, Spain, and Italy

Amazon in Europe is a unique market - while there are 5 separate marketplaces (UK, Germany, France, Spain, and Italy), the countries are close enough to each other that they can be treated as a single marketplace. European marketplaces use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do.

84% of Amazon.es marketplace sellers also sell on other European marketplaces. 78% of Amazon.fr, 77% of Amazon.it, 54% of Amazon.de, and 50% of Amazon.co.uk. Across all marketplaces more than half of sellers also sell on at least one other marketplace.

Amazon.co.uk based in the UK is the largest European marketplace, thus most sellers from other marketplaces also want to sell there. Amazon has built infrastructure to allow this, like the European Fulfilment Network (EFN) which allows sending inventory to UK warehouses and offer it to all marketplaces. And recently Pan-European FBA as part of Fulfillment by Amazon (FBA), which handles products distribution in Europe instead of having to send products to all countries. Many US based sellers sell in Europe thanks to services like this.

Marketplace Selling in UK Selling in Germany Selling in France Selling in Spain Selling in Italy
Amazon UK - 33% 35% 23% 29%
Amazon Germany 37% - 37% 24% 31%
Amazon France 53% 51% - 39% 48%
Amazon Spain 58% 55% 64% - 60%
Amazon Italy 52% 50% 57% 43% -

39% of the top 10,000 sellers received at least one feedback review in all 5 European marketplaces. Sellers often either sell in all marketplaces, or only one - less than 10% of the top sellers received feedback in 4 marketplaces, and 3 marketplaces each. Thus it is either all five, or one.

However 72% received half or more of their feedback in a single marketplace out of those with feedback in all marketplaces. So while it is true that most European sellers sell in more than one marketplace, not all of them do as successfully internationally as in their home marketplace - 26% of the 10,000 biggest sellers in Europe got all their feedback in a single marketplace.

Each of the top sellers has the combined feedback reviews received displayed, and the ratio of reviews received in a given marketplace. An absense of a percent indicates that the seller is either not selling on the marketplace, or that they are not selling enough to receive a review.

Seller Name Combined Feedback UK Germany France Spain Italy
MEDIMOPS 26,212 - 100% - - -
musicMagpie 16,789 100% - - - -
momox fr 11,248 - - 100% - -
World of Books Ltd 10,245 100% - - - -
reBuy reCommerce GmbH 9,364 - 79% 12% - 9%
OnlineMusicFilmsGames 6,732 100% - - - -
Warehouse Deals 5,926 - 100% - - -
WeBuyBooks 5,328 100% - - - -
momox co uk 5,297 100% - - - -
KW-Commerce 5,113 14% 42% 11% 16% 18%
AnkerDirect DE 4,402 41% 43% 9% 1% 6%
Songmics 4,368 20% 38% 19% 9% 13%
CSL-Computer 4,352 10% 56% 13% 7% 14%
Book Depository 4,216 100% - - - -
UGREEN GROUP LIMITED UK 3,941 26% 26% 23% 10% 15%
DOMU UK 3,314 86% 5% 6% 2% 1%
PEARL Versandhaus 3,067 - 100% - - -
RecycLivre 3,001 0% - 100% - -
all your music 2,979 100% - - - -
JEDirect UK 2,576 44% 19% 14% 10% 14%
awesome_books_001 2,547 100% - - - -
ZOverstocksDE 2,475 - 100% - - -
Wordery 2,388 100% - - - -
dodax-online-uk 2,305 100% - - - -
DEUBA GmbH & Co. KG 2,298 4% 85% 4% 3% 4%
verwongee 2,174 43% 6% 23% 17% 11%
Fintie EU 2,137 28% 45% 12% 6% 9%
oodji 2,073 11% 10% 20% 20% 39%
Beikell Store 2,042 30% 25% 15% 14% 16%
-uniqueplace- 1,959 - 100% - - -
Sunvalleytek-UK 1,939 58% 0% 0% 13% 28%
dEcolectrix 1,931 33% 24% 33% - 10%
betterworldbooksltd 1,733 100% - - - -
The Cotswold Library 1,694 92% 5% 3% - -
SPARES-2-GO 1,682 87% 4% 4% 2% 3%
WOLTU GmbH 1,671 14% 48% 18% 6% 14%
Books United-UK 1,611 21% 1% 36% 13% 29%
CABLEPELADO 1,552 - - 2% 94% 4%
dodax-online-fr 1,551 - - 100% - -
Cost-Dropper 1,535 25% 32% 34% 3% 6%
HOOMEE EU 1,526 6% 51% 21% 5% 17%
Gardener's Dream Ltd 1,503 100% - - - -
Infinite_Books 1,493 100% - - - -
Oypla 1,459 98% 1% 1% - -
Weisser Berg 1,410 - 40% 35% 14% 11%
GNWE 1,401 38% 11% 9% 22% 19%
ZOverstocksFR 1,398 - - 100% - -
LightingandMobileAccessoriesUK 1,369 100% - - - -
uniqueplace-uk 1,363 100% - - - -
Productos Reacondicionados 1,337 - - - 100% -
DékorWNN 1,333 24% 22% 21% 13% 20%
Guohe 1,322 41% 20% 11% 13% 14%
Elektronik-Star-DE 1,312 4% 44% 28% 9% 15%
H&S Alliance UK Ltd 1,290 100% - 0% - 0%
FOXNA 1,281 29% 11% 23% 37% -
RAMPOW-FR 1,279 3% 18% 41% 16% 22%
RAREWAVES 1,266 100% - - - -
Digiflex 1,265 45% 23% 13% 5% 15%
naissance 1,255 34% 23% 15% 11% 17%
*MEMORYKING* 1,241 8% 68% 11% 7% 6%
ZOXS GmbH 1,226 - 100% - - -
Spigen DE Direct 1,219 - 100% - - -
COOZO UK 1,216 77% 6% 9% 3% 5%
AllMates 1,208 29% 45% 16% 3% 6%
RAREWAVES USA 1,207 45% 12% 35% 8% 1%
Greener_Books 1,190 100% - - - -
Bookdonors CIC 1,156 100% - - - -
One Retail Group 1,156 44% 21% 16% 7% 11%
KYFtech 1,149 5% 9% 22% 17% 46%
Spigen 1,144 100% - - - -
Round3 UK 1,144 100% - - - -
SJH EU LTD 1,135 49% 10% 19% 3% 19%
marvelio-germany 1,132 - 100% - - -
schutzfolien24-DE 1,113 16% 33% 19% 14% 18%
HBH LTD 1,090 22% 15% 23% 6% 34%
Brit_Books 1,080 100% - - - -
docsmagic 1,077 30% 33% 16% 9% 11%
DURONIC 1,076 69% 5% 14% 6% 7%
MicroYep UK 1,075 44% 20% 3% 19% 14%
Miganeo 1,073 - 100% - - -
Werkzeugbar 1,069 13% 44% 25% 5% 13%
JDS ONLINE 1,067 100% - - - -
ZBT International Trading GmbH 1,060 2% 98% - - -
OFF PRICE STORE 1,057 17% 46% 19% 6% 12%
Bahamut Media Group 1,054 100% - - - -
Salcar GmbH 1,050 - 64% 15% 8% 12%
US-ZINC 1,049 17% 8% 43% 29% 2%
supermart USA 1,043 49% 16% 20% 0% 15%
TradeNRG (UK VAT Registered) 1,036 92% 7% 0% 0% 0%
UNIVERSAL-BOOKS LTD 1,036 86% 6% 4% 3% 1%
dodax-shop 1,034 - 100% - - -
Superfood Market 1,030 97% 2% 1% 0% 0%
DVD Overstocks 1,024 90% 3% 3% 2% 2%
Aracase UK 1,020 64% 0% 20% 5% 11%
Mountain Warehouse 1,014 75% 14% 7% 3% 2%
apo-discounter Online Apotheke 1,008 - 100% - - -
COM-FOUR Vertriebs GmbH 1,004 10% 66% 10% 6% 8%
Passionné Capricorne 993 23% 25% 27% 12% 14%
TECHGEAR Solutions 985 81% 4% 10% 2% 3%
Wohnen, Buero und Betrieb 979 - 100% - - -

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

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