Amazon Europe Cross-Border Marketplace Sellers

Amazon Europe Cross-Border Sellers from UK, Germany, France, Spain, and Italy

Amazon in Europe is a unique market - while there are 5 separate marketplaces (UK, Germany, France, Spain, and Italy), the countries are close enough to each other that they can be treated as a single marketplace. European marketplaces use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do.

86% of Amazon.es marketplace sellers also sell on other European marketplaces. 81% of Amazon.fr, 81% of Amazon.it, 58% of Amazon.de, and 54% of Amazon.co.uk. Across all marketplaces more than half of sellers also sell on at least one other marketplace.

Amazon.co.uk based in the UK is the largest European marketplace, thus most sellers from other marketplaces also want to sell there. Amazon has built infrastructure to allow this, like the European Fulfilment Network (EFN) which allows sending inventory to UK warehouses and offer it to all marketplaces. And recently Pan-European FBA as part of Fulfillment by Amazon (FBA), which handles products distribution in Europe instead of having to send products to all countries. Many US based sellers sell in Europe thanks to services like this.

Marketplace Selling in UK Selling in Germany Selling in France Selling in Spain Selling in Italy
Amazon UK - 39% 37% 29% 32%
Amazon Germany 40% - 40% 31% 35%
Amazon France 56% 59% - 48% 53%
Amazon Spain 60% 63% 64% - 62%
Amazon Italy 55% 59% 59% 52% -

46% of the top 10,000 sellers received at least one feedback review in all 5 European marketplaces. Sellers often either sell in all marketplaces, or only one - less than 10% of the top sellers received feedback in 4 marketplaces, and 3 marketplaces each. Thus it is either all five, or one.

However 68% received half or more of their feedback in a single marketplace out of those with feedback in all marketplaces. So while it is true that most European sellers sell in more than one marketplace, not all of them do as successfully internationally as in their home marketplace - 23% of the 10,000 biggest sellers in Europe got all their feedback in a single marketplace.

Each of the top sellers has the combined feedback reviews received displayed, and the ratio of reviews received in a given marketplace. An absense of a percent indicates that the seller is either not selling on the marketplace, or that they are not selling enough to receive a review.

Seller Name Combined Feedback UK Germany France Spain Italy
MEDIMOPS 36,284 - 100% - - -
musicMagpie 23,104 100% - - - -
momox fr 14,985 - - 100% - -
World of Books Ltd 14,469 100% - - - -
reBuy reCommerce GmbH 10,805 - 75% 14% - 10%
Warehouse Deals 8,796 - 100% - - -
KW-Commerce 7,681 10% 37% 11% 20% 21%
CSL-Computer 7,310 11% 50% 13% 11% 15%
momox co uk 7,146 100% - - - -
OnlineMusicFilmsGames 7,038 100% - - - -
AnkerDirect 6,669 41% 38% 8% 2% 11%
UGREEN GROUP LIMITED UK 6,365 25% 27% 20% 12% 15%
Songmics 6,080 22% 28% 19% 14% 17%
WeBuyBooks 5,797 100% - - - -
Book Depository 5,663 100% - - - -
RecycLivre 5,034 - - 100% - -
Sunvalleytek-UK 4,864 41% - 17% 13% 29%
Fintie EU 4,691 31% 39% 12% 9% 10%
Wordery 4,459 100% - - - -
PEARL Versandhaus 4,349 - 100% - - -
JEDirect UK 3,850 47% 14% 13% 12% 15%
DOMU UK 3,781 82% 5% 5% 5% 3%
all your music 3,522 100% - - - -
uniqueplace-uk 3,427 100% - - - -
Trend Mall 3,392 16% 7% 13% 27% 36%
ZOverstocksDE 3,166 - 100% - - -
awesome_books_001 3,001 100% - - - -
CABLEPELADO 2,959 - - 4% 91% 5%
decolectrix2013 2,958 27% 33% 27% - 13%
Universal Color 2,947 41% 1% 26% 25% 7%
DURONIC 2,882 68% 5% 15% 5% 7%
The Cotswold Library 2,801 94% 4% 3% - 0%
Newin Home 2,706 47% 24% 26% 3% -
skutr 2,697 31% 26% 19% 24% -
Passionné Capricorne 2,677 21% 24% 27% 13% 16%
Sonline-HK 2,655 14% 18% 36% 19% 13%
betterworldbooksltd 2,623 100% - - - -
-uniqueplace- 2,555 - 100% - - -
SPARES-2-GO 2,545 87% 2% 5% 3% 3%
RAMPOW-FR 2,508 4% 19% 32% 18% 26%
dodax-online-uk 2,450 100% - - - -
THE MONSTER BOOKSHOP 2,449 100% - - - -
Wohnen, Buero und Betrieb 2,430 - 100% - - -
HuAShanG 2,390 40% 20% 19% 11% 9%
DékorWNN 2,384 25% 20% 20% 14% 21%
NEWC-FR 2,380 - 24% 76% - 0%
Productos Reacondicionados 2,368 - - - 100% -
LightingandMobileAccessoriesUK 2,277 100% - - - -
Weisser Berg 2,277 - 34% 33% 14% 18%
Infinite_Books 2,259 100% - - - -
dodax-online-fr 2,247 - - 100% - -
*MEMORYKING* 2,235 5% 66% 11% 9% 9%
BOOKS etc 2,204 100% - - - -
longtop 2,197 - - 14% 44% 42%
oodji 2,174 13% 17% 24% 23% 23%
Beikell Store 2,166 26% 19% 16% 20% 19%
RAREWAVES USA 2,154 45% 12% 34% 9% -
UKPaperbackshop 2,135 100% - - - -
ZOverstocksFR 2,086 - - 100% - -
Meurry 2,076 14% 16% 12% 46% 12%
schutzfolien24-DE 2,069 13% 29% 18% 20% 20%
Inateck 2,062 18% 38% 18% 8% 17%
DEUBA GmbH & Co. KG 2,062 9% 80% 4% 3% 5%
Elektronik-Star-DE 2,049 5% 43% 21% 12% 19%
angemart1999 2,015 31% 11% 19% 18% 21%
naissance 2,004 35% 22% 17% 11% 15%
Greener_Books 1,993 100% - - - -
Guohe 1,971 38% 16% 12% 18% 16%
Bahamut Media Group 1,966 100% - - - -
Digiflex 1,897 40% 17% 18% 8% 18%
WOLTU GmbH 1,897 14% 41% 22% 4% 19%
Grand Plaisir 360 1,882 14% 27% 29% 14% 16%
US-ZINC 1,827 18% 8% 40% 35% 0%
DVDMAX-UK 1,813 31% 30% 18% 6% 15%
ZBT International Trading GmbH 1,810 1% 99% - - -
Brit-Books 1,802 100% - - - -
The Light Factory 1,746 88% 3% 4% 2% 3%
H&S Alliance UK Ltd 1,735 99% 1% 0% - -
zunyao 1,732 100% - - - -
Rankie-Direct 1,727 36% 22% 17% 10% 16%
COOZO UK 1,725 75% 5% 10% 2% 8%
Rinkit Ltd 1,717 80% 8% 8% 1% 2%
meinemarkenmode 1,712 8% 63% 12% 9% 8%
ZOXS GmbH 1,702 - 100% - - -
Topki EU 1,700 16% 20% 20% 16% 28%
MicroYep UK 1,697 14% 49% 1% 22% 14%
EasyAcc Store 1,694 22% 43% 7% 6% 21%
Andrew James UK LTD 1,671 93% 3% 4% 0% 1%
F & F Stores 1,663 61% 9% 9% 8% 14%
Spigen DE Direct 1,662 - 100% - - -
TECHGEAR Solutions 1,656 85% 2% 11% 1% 2%
NEOPHONIA 1,635 - - - - 100%
follettostore 1,630 - - - - 100%
PGTA 1,628 49% 16% 36% - -
supermart USA 1,611 48% 4% 21% 13% 13%
iZilla 1,604 78% 11% 6% 1% 3%
Round3 UK 1,601 100% - - - -
Shilager 1,596 49% 11% 17% 23% 0%
KYFtech 1,558 2% 5% 22% 20% 51%
Spigen 1,554 100% - - - -

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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