Amazon Europe Cross-Border Marketplace Sellers

Amazon Europe Cross-Border Sellers from UK, Germany, France, Spain, and Italy

Amazon in Europe is a unique market - while there are 5 separate marketplaces (UK, Germany, France, Spain, and Italy), the countries are close enough to each other that they can be treated as a single marketplace. European marketplaces use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do.

83% of Amazon.es marketplace sellers also sell on other European marketplaces. 77% of Amazon.fr, 75% of Amazon.it, 53% of Amazon.de, and 50% of Amazon.co.uk. Across all marketplaces more than half of sellers also sell on at least one other marketplace.

Amazon.co.uk based in the UK is the largest European marketplace, thus most sellers from other marketplaces also want to sell there. Amazon has built infrastructure to allow this, like the European Fulfilment Network (EFN) which allows sending inventory to UK warehouses and offer it to all marketplaces. And recently Pan-European FBA as part of Fulfillment by Amazon (FBA), which handles products distribution in Europe instead of having to send products to all countries. Many US based sellers sell in Europe thanks to services like this.

Marketplace Selling in UK Selling in Germany Selling in France Selling in Spain Selling in Italy
Amazon UK - 35% 34% 24% 28%
Amazon Germany 37% - 36% 25% 30%
Amazon France 52% 53% - 40% 47%
Amazon Spain 58% 57% 61% - 58%
Amazon Italy 50% 52% 54% 44% -

41% of the top 10,000 sellers received at least one feedback review in all 5 European marketplaces. Sellers often either sell in all marketplaces, or only one - less than 10% of the top sellers received feedback in 4 marketplaces, and 3 marketplaces each. Thus it is either all five, or one.

However 70% received half or more of their feedback in a single marketplace out of those with feedback in all marketplaces. So while it is true that most European sellers sell in more than one marketplace, not all of them do as successfully internationally as in their home marketplace - 27% of the 10,000 biggest sellers in Europe got all their feedback in a single marketplace.

Each of the top sellers has the combined feedback reviews received displayed, and the ratio of reviews received in a given marketplace. An absense of a percent indicates that the seller is either not selling on the marketplace, or that they are not selling enough to receive a review.

Seller Name Combined Feedback UK Germany France Spain Italy
MEDIMOPS 29,726 - 100% - - -
musicMagpie 15,065 100% - - - -
momox fr 9,773 - - 100% - -
World of Books Ltd 9,037 100% - - - -
reBuy reCommerce GmbH 7,166 - 86% 5% 2% 7%
OnlineMusicFilmsGames 5,683 100% - - - -
momox co uk 5,544 100% - - - -
UGREEN GROUP LIMITED UK 5,500 25% 30% 16% 12% 17%
CSL-Computer 5,417 9% 55% 8% 10% 18%
KW-Commerce 4,968 14% 38% 11% 13% 23%
AnkerDirect DE 4,804 38% 46% 7% 1% 7%
Songmics 4,228 19% 40% 18% 7% 15%
Book Depository 4,051 100% - - - -
Accessory_JETech_Authorized 3,613 45% 15% 12% 10% 19%
WeBuyBooks 3,576 100% - - - -
Rankie-Direct 3,119 36% 19% 13% 10% 22%
PEARL Versandhaus 2,721 - 100% - - -
*MEMORYKING* 2,596 8% 60% 10% 8% 14%
dodax-shop 2,375 - 100% - - -
Avant-Garde Brands 2,371 100% - 0% - -
Jahamota 2,328 - 89% 0% 7% 4%
awesome_books_001 2,200 100% - - - -
ZOverstocksDE 2,122 - 100% - - -
dodax-online-uk 2,105 100% - - - -
dodax-online-fr 2,066 - - 100% - -
CrazyKangaroo 2,002 54% 13% 25% 8% -
Aracase UK 1,945 41% 19% 18% 9% 14%
SPARES-2-GO 1,926 88% 2% 4% 2% 3%
all your music 1,876 100% - - - -
WOLTU GmbH 1,874 14% 47% 17% 5% 16%
DURONIC 1,827 68% 8% 7% 4% 13%
BLOOM Store 1,822 20% 23% 16% 12% 29%
naissance ® 1,820 37% 20% 16% 11% 16%
Gardener's Dream Ltd 1,763 100% - - - -
RecycLivre 1,756 - - 100% - -
Fintie EU 1,745 27% 36% 14% 10% 14%
betterworldbooksltd 1,713 100% - - - -
Autkors Direct 1,702 33% 18% 14% 12% 23%
natural elements 1,700 - 100% - - -
LightingandMobileAccessoriesUK 1,699 100% - - - -
DOMU UK 1,692 82% 7% 4% 3% 4%
Rinkit Ltd 1,685 75% 8% 8% 3% 6%
Werkzeugbar 1,678 10% 29% 26% 7% 28%
decolectrix2013 1,655 9% 53% 21% - 17%
-uniqueplace- 1,629 - 100% - - -
Nu U Nutrition 1,559 59% 14% 4% 3% 19%
DékorWNN 1,537 29% 29% 12% 15% 15%
Oypla 1,510 98% 0% 2% - -
Spigen DE Direct 1,478 0% 100% - - -
docsmagic 1,459 28% 34% 14% 10% 14%
RAMPOW-FR 1,456 2% 11% 44% 15% 28%
Unified Retail 1,453 96% 1% 2% 0% 1%
Infinite_Books 1,452 100% - - - -
RAREWAVES 1,443 100% - - - -
AntomDirect 1,435 100% - - - -
Digiflex 1,431 40% 24% 13% 6% 18%
ZOverstocksFR 1,426 - - 100% - -
Guohe 1,421 37% 23% 10% 12% 18%
NEON Mart 1,410 46% 29% 7% 9% 10%
apo-discounter Online Apotheke 1,407 - 100% - - -
Nutravita 1,391 60% 4% 10% 5% 20%
Wordery 1,364 100% - - - -
TradeNRG (UK VAT Registered) 1,343 87% 10% 1% 1% 1%
Elektronik-Star-DE 1,334 2% 40% 18% 13% 27%
AYP Healthcare 1,318 100% - - 0% -
Goldstone-Books 1,304 100% - - - -
JYKtech 1,303 5% 9% 25% 3% 58%
Greener_Books 1,289 100% - - - -
BLUETREE 1,280 63% - 8% 11% 18%
The Cotswold Library 1,279 94% 2% 4% - -
DEUBA GmbH & Co. KG 1,279 6% 77% 4% 4% 8%
Just Beauty UK 1,275 72% 3% 9% 3% 13%
Addsfit 1,273 51% 26% 7% 2% 15%
ZOXS GmbH 1,265 - 100% - - -
Bahamut Media Group 1,260 100% - - - -
Woldoshop GmbH 1,259 34% 49% 6% 2% 9%
Benfei DirectStore 1,258 66% 31% 1% 2% 1%
H&S Alliance UK Ltd 1,249 100% 0% 0% - -
Cost-Dropper 1,249 29% 26% 33% 8% 3%
JDS ONLINE 1,248 100% - - - -
DVDMAXXX 1,236 29% 39% 18% 4% 10%
HypaVema 1,235 - 100% - - -
MicroYep UK 1,216 2% 28% 13% 21% 36%
OMGHC 1,186 73% 9% 9% 4% 5%
Tech Vendor Store 1,186 33% 19% 22% 9% 17%
MorShine EU 1,178 36% 21% 10% 9% 24%
Weisser Berg 1,177 - 52% 25% 6% 17%
Shop4World 1,171 80% 6% 5% 4% 4%
LK DE 1,167 26% 28% 12% 14% 20%
PerleGear UK 1,154 22% 36% 8% 13% 21%
D & B ENTERTAINMENT 1,151 97% 1% 1% 0% 1%
Utopia Deals Europe 1,146 34% 18% 18% 15% 15%
Ponera 1,144 17% 28% 35% 7% 14%
Beikell Store 1,139 30% 18% 10% 11% 32%
Vicloon®-UK 1,129 32% 24% 12% 10% 22%
AUKEY Shop-IT 1,121 - - 19% 13% 68%
Brandvin 1,116 11% 46% 18% 7% 18%
One Retail Group 1,110 50% 20% 7% 12% 12%
Online Best Bargain Store 1,109 97% - 1% 0% 2%
Brit_Books 1,089 100% - - - -

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

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