Amazon Europe Cross-Border Marketplace Sellers

Amazon Europe Cross-Border Sellers from UK, Germany, France, Spain, and Italy

Amazon in Europe is a unique market - while there are 5 separate marketplaces (UK, Germany, France, Spain, and Italy), the countries are close enough to each other that they can be treated as a single marketplace. European marketplaces use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do.

85% of Amazon.es marketplace sellers also sell on other European marketplaces. 81% of Amazon.fr, 80% of Amazon.it, 56% of Amazon.de, and 52% of Amazon.co.uk. Across all marketplaces more than half of sellers also sell on at least one other marketplace.

Amazon.co.uk based in the UK is the largest European marketplace, thus most sellers from other marketplaces also want to sell there. Amazon has built infrastructure to allow this, like the European Fulfilment Network (EFN) which allows sending inventory to UK warehouses and offer it to all marketplaces. And recently Pan-European FBA as part of Fulfillment by Amazon (FBA), which handles products distribution in Europe instead of having to send products to all countries. Many US based sellers sell in Europe thanks to services like this.

Marketplace Selling in UK Selling in Germany Selling in France Selling in Spain Selling in Italy
Amazon UK - 37% 35% 28% 30%
Amazon Germany 40% - 38% 30% 33%
Amazon France 57% 57% - 46% 50%
Amazon Spain 60% 59% 62% - 59%
Amazon Italy 55% 56% 58% 51% -

43% of the top 10,000 sellers received at least one feedback review in all 5 European marketplaces. Sellers often either sell in all marketplaces, or only one - less than 10% of the top sellers received feedback in 4 marketplaces, and 3 marketplaces each. Thus it is either all five, or one.

However 70% received half or more of their feedback in a single marketplace out of those with feedback in all marketplaces. So while it is true that most European sellers sell in more than one marketplace, not all of them do as successfully internationally as in their home marketplace - 24% of the 10,000 biggest sellers in Europe got all their feedback in a single marketplace.

Each of the top sellers has the combined feedback reviews received displayed, and the ratio of reviews received in a given marketplace. An absense of a percent indicates that the seller is either not selling on the marketplace, or that they are not selling enough to receive a review.

Seller Name Combined Feedback UK Germany France Spain Italy
MEDIMOPS 34,029 - 100% - - -
musicMagpie 19,374 100% - - - -
momox fr 13,431 - - 100% - -
World of Books Ltd 12,009 100% - - - -
reBuy reCommerce GmbH 10,961 - 75% 14% - 11%
OnlineMusicFilmsGames 7,500 100% - - - -
Warehouse Deals 7,497 - 100% - - -
momox co uk 6,747 100% - - - -
KW-Commerce 6,457 12% 39% 12% 18% 19%
CSL-Computer 5,800 11% 53% 14% 9% 13%
AnkerDirect 5,783 42% 39% 9% 2% 8%
Songmics 5,280 23% 32% 18% 11% 15%
UGREEN GROUP LIMITED UK 5,238 26% 27% 22% 11% 13%
WeBuyBooks 4,834 100% - - - -
Book Depository 4,048 100% - - - -
Wordery 3,787 100% - - - -
awesome_books_001 3,491 100% - - - -
PEARL Versandhaus 3,481 - 100% - - -
RecycLivre 3,446 - - 100% - -
DOMU UK 3,417 81% 7% 7% 4% 2%
Sunvalleytek-UK 3,229 54% - 7% 14% 25%
Fintie EU 3,173 29% 41% 14% 7% 9%
uniqueplace-uk 3,091 100% - - - -
ZOverstocksDE 3,076 - 100% - - -
all your music 2,826 100% - - - -
JEDirect UK 2,797 46% 15% 14% 12% 13%
GNWE 2,750 55% 6% 11% 17% 10%
dEcolectrix 2,608 30% 23% 36% - 11%
dodax-online-uk 2,549 100% - - - -
CABLEPELADO 2,356 - - 3% 91% 7%
SPARES-2-GO 2,341 88% 3% 4% 3% 3%
-uniqueplace- 2,319 - 100% - - -
schutzfolien24-DE 2,273 12% 30% 18% 18% 22%
betterworldbooksltd 2,207 100% - - - -
DEUBA GmbH & Co. KG 2,200 6% 85% 4% 2% 3%
Beikell Store 2,137 30% 21% 16% 16% 17%
LightingandMobileAccessoriesUK 2,088 100% - - - -
Infinite_Books 2,066 100% - - - -
Weisser Berg 2,027 - 35% 35% 14% 15%
supermart USA 2,010 50% 11% 18% 8% 13%
The Cotswold Library 1,999 93% 5% 2% - -
Wohnen, Buero und Betrieb 1,951 - 100% - - -
dodax-online-fr 1,848 - - 100% - -
RAMPOW-FR 1,794 3% 20% 36% 19% 21%
WOLTU GmbH 1,774 14% 47% 18% 6% 16%
Passionné Capricorne 1,773 19% 21% 24% 15% 21%
*MEMORYKING* 1,759 6% 68% 10% 7% 8%
Bahamut Media Group 1,753 100% - - - -
Productos Reacondicionados 1,744 - - - 100% -
Cost-Dropper 1,737 30% 22% 29% 14% 6%
oodji 1,730 11% 18% 23% 22% 25%
naissance 1,704 35% 20% 17% 12% 16%
Gardener's Dream Ltd 1,662 99% 0% 1% 0% -
Elektronik-Star-DE 1,656 6% 43% 21% 13% 18%
H&S Alliance UK Ltd 1,649 99% 0% 1% 0% 0%
RAREWAVES USA 1,637 49% 11% 31% 9% 0%
ZOverstocksFR 1,632 - - 100% - -
MicroYep UK 1,604 30% 39% 1% 20% 10%
Round3 UK 1,594 100% - - - -
Spigen DE Direct 1,570 - 100% - - -
DékorWNN 1,569 23% 22% 21% 15% 18%
Digiflex 1,568 40% 19% 15% 7% 18%
Romosste 1,565 39% 13% 17% 18% 13%
Grand Plaisir 360 1,560 12% 26% 29% 13% 19%
Spigen 1,554 100% - - - -
Greener_Books 1,544 100% - - - -
Rankie-Direct 1,536 40% 21% 15% 9% 15%
Guohe 1,535 41% 19% 11% 13% 16%
US-ZINC 1,527 15% 8% 37% 33% 7%
NEWC-FR 1,519 - 25% 75% - -
TradeNRG (UK VAT Registered) 1,515 90% 8% 1% 0% 0%
Oypla 1,514 98% 1% 1% 1% 1%
verwongee 1,514 39% 18% 13% 18% 12%
Newin Home 1,508 32% 33% 26% 9% 0%
ZOXS GmbH 1,507 - 100% - - -
Trend Mall 1,472 14% 11% 13% 36% 26%
Bookdonors CIC 1,453 100% - - - -
Aracase UK 1,420 66% - 17% 8% 8%
BOOKS etc 1,409 100% - - - -
KYFtech 1,403 5% 6% 22% 21% 47%
ZBT International Trading GmbH 1,402 6% 94% - - -
marvelio-germany 1,393 - 100% - - -
COOZO UK 1,392 76% 4% 9% 4% 7%
Brit-Books 1,390 100% - - - -
Shilager 1,383 47% 11% 17% 24% 1%
docsmagic 1,369 31% 33% 15% 10% 11%
DURONIC 1,341 72% 4% 12% 5% 7%
The Light Factory 1,330 86% 3% 4% 3% 4%
Inateck 1,325 18% 41% 18% 9% 14%
tianshengshop 1,322 42% 15% 25% 13% 6%
Werkzeugbar 1,318 12% 37% 24% 7% 20%
AllMates 1,311 27% 40% 19% 4% 9%
Universal Color 1,283 29% 2% 18% 28% 23%
RT Technology 1,278 15% 26% 27% 14% 18%
Character UK 1,260 36% 19% 14% 13% 17%
TECHGEAR Solutions 1,255 86% 2% 9% 1% 2%
UKPaperbackshop 1,252 100% - - - -
Nu U Nutrition 1,243 57% 20% 5% 5% 13%
Sonline-HK 1,234 10% 25% 27% 17% 21%
First4Spares 1,226 84% 5% 4% 2% 4%

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

Get Data-Driven Insights About Online Retail