Amazon Europe Cross-Border Marketplace Sellers

Amazon Europe Cross-Border Sellers from UK, Germany, France, Spain, and Italy

Amazon in Europe is a unique market - while there are 5 separate marketplaces (UK, Germany, France, Spain, and Italy), the countries are close enough to each other that they can be treated as a single marketplace. European marketplaces use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do.

84% of Amazon.es marketplace sellers also sell on other European marketplaces. 79% of Amazon.fr, 78% of Amazon.it, 55% of Amazon.de, and 52% of Amazon.co.uk. Across all marketplaces more than half of sellers also sell on at least one other marketplace.

Amazon.co.uk based in the UK is the largest European marketplace, thus most sellers from other marketplaces also want to sell there. Amazon has built infrastructure to allow this, like the European Fulfilment Network (EFN) which allows sending inventory to UK warehouses and offer it to all marketplaces. And recently Pan-European FBA as part of Fulfillment by Amazon (FBA), which handles products distribution in Europe instead of having to send products to all countries. Many US based sellers sell in Europe thanks to services like this.

Marketplace Selling in UK Selling in Germany Selling in France Selling in Spain Selling in Italy
Amazon UK - 35% 36% 25% 31%
Amazon Germany 39% - 38% 27% 33%
Amazon France 54% 52% - 42% 50%
Amazon Spain 59% 57% 64% - 61%
Amazon Italy 52% 51% 57% 45% -

44% of the top 10,000 sellers received at least one feedback review in all 5 European marketplaces. Sellers often either sell in all marketplaces, or only one - less than 10% of the top sellers received feedback in 4 marketplaces, and 3 marketplaces each. Thus it is either all five, or one.

However 67% received half or more of their feedback in a single marketplace out of those with feedback in all marketplaces. So while it is true that most European sellers sell in more than one marketplace, not all of them do as successfully internationally as in their home marketplace - 23% of the 10,000 biggest sellers in Europe got all their feedback in a single marketplace.

Each of the top sellers has the combined feedback reviews received displayed, and the ratio of reviews received in a given marketplace. An absense of a percent indicates that the seller is either not selling on the marketplace, or that they are not selling enough to receive a review.

Seller Name Combined Feedback UK Germany France Spain Italy
MEDIMOPS 32,328 - 100% - - -
musicMagpie 15,796 100% - - - -
momox fr 11,873 - - 100% - -
reBuy reCommerce GmbH 10,343 - 85% 8% 2% 6%
World of Books Ltd 8,337 100% - - - -
Amazon Warehouse 7,861 - 100% - - -
KW-Commerce 7,354 14% 37% 12% 14% 23%
UGREEN GROUP LIMITED UK 6,091 24% 30% 22% 9% 16%
momox co uk 5,974 100% - - - -
OnlineMusicFilmsGames 5,946 100% - - - -
AnkerDirect DE 5,856 37% 47% 9% 1% 7%
Book Depository 5,485 100% - - - -
Songmics 4,873 20% 34% 22% 9% 15%
CSL-Computer 4,740 9% 52% 14% 8% 17%
WeBuyBooks 4,260 100% - - - -
RecycLivre 3,801 - - 100% - -
PEARL Versandhaus 3,648 - 100% - - -
DOMU UK 3,506 85% 5% 6% 2% 2%
F & F Stores 3,315 60% 10% 12% 7% 12%
Accessory_JETech_Authorized 3,048 45% 15% 13% 10% 17%
Rankie-Direct 3,046 37% 18% 18% 9% 18%
Fintie EU 2,945 26% 42% 15% 7% 11%
BLOOM Store 2,943 23% 26% 17% 13% 22%
dodax-online-uk 2,882 100% - - - -
awesome_books_001 2,710 100% - - - -
xingshengjiashang 2,621 31% 14% 26% 27% 3%
NEON Mart 2,602 44% 24% 12% 8% 12%
Character UK 2,537 59% 1% 16% 8% 16%
ZOverstocksDE 2,429 - 100% - - -
WOLTU GmbH 2,422 13% 45% 21% 5% 16%
MicroYep UK 2,284 29% 23% 20% 11% 17%
dodax-online-fr 2,245 - - 100% - -
Guohe 2,242 39% 23% 12% 11% 15%
all your music 2,230 100% - - - -
-uniqueplace- 2,186 - 100% - - -
DEUBA GmbH & Co. KG 2,178 7% 77% 8% 2% 6%
*MEMORYKING* 2,101 6% 65% 11% 7% 11%
dodax-shop 2,054 - 100% - - -
HBH LTD 2,046 29% 18% 18% 6% 29%
Aracase UK 2,044 51% 17% 18% 5% 9%
ANSIO Direct 2,028 76% 7% 5% 3% 10%
24/7 DIRECT 2,021 100% - - - -
Sunvalleytek-UK 2,009 58% 0% 0% 15% 26%
SPARES-2-GO 1,952 87% 2% 6% 2% 3%
Amazon Warehouse 1,944 - - - 100% -
decolectrix2013 1,934 13% 40% 30% - 17%
ZOverstocksFR 1,911 - - 100% - -
LightingandMobileAccessoriesUK 1,902 100% - - - -
docsmagic 1,889 33% 32% 16% 7% 11%
Beikell Store 1,882 30% 30% 12% 10% 17%
THE MONSTER BOOKSHOP 1,792 100% - - - -
CABLEPELADO 1,783 - - 4% 91% 5%
oodji 1,758 11% 10% 19% 23% 37%
DVDMAX-UK 1,750 34% 33% 18% 6% 10%
ZBT International Trading GmbH 1,736 0% 100% - - -
Spigen DE Direct 1,727 - 100% - - -
CrazyKangaroo 1,722 43% 21% 27% 9% -
RAREWAVES 1,702 100% - - - -
Tipiliano 1,675 0% 1% 0% 1% 98%
DURONIC 1,672 68% 5% 14% 5% 9%
Elektronik-Star-DE 1,615 3% 44% 24% 12% 17%
The Cotswold Library 1,613 89% 6% 5% - -
AmSin 1,604 43% 22% 10% 8% 18%
Utopia Deals Europe 1,587 32% 19% 19% 16% 14%
verwongee 1,554 35% 9% 23% 20% 13%
London General Insurance Company Limited 1,541 39% 28% 7% 5% 21%
marvelio-germany 1,529 - 100% - - -
One Retail Group 1,525 54% 17% 9% 6% 14%
Books United-UK 1,497 9% 5% 43% 11% 32%
LK DE 1,488 23% 27% 16% 12% 21%
BOOKS etc 1,485 100% - - - -
SJH EU LTD 1,461 39% 19% 16% 3% 24%
EWANTO GmbH 1,455 - 100% - - -
NineFox 1,434 20% 38% 21% 4% 17%
Digiflex 1,432 41% 22% 17% 5% 15%
Weisser Berg 1,431 - 45% 32% 10% 13%
follettostore 1,429 - - - - 100%
Addsfit 1,427 58% 21% 6% 4% 10%
COOZO UK 1,421 63% 11% 12% 4% 10%
H&S Alliance UK Ltd 1,412 99% - 1% - -
Infinite_Books 1,386 100% - - - -
Bedsure Direct 1,385 43% 31% 14% 7% 5%
ZOXS GmbH 1,379 - 100% - - -
D & B ENTERTAINMENT 1,365 95% - 2% 1% 1%
naissance 1,353 33% 23% 17% 12% 16%
Rinkit Ltd 1,352 73% 10% 13% 1% 2%
AUKEY Shop-IT 1,350 - - 20% 11% 68%
The Light Factory 1,332 88% 3% 5% 3% 2%
Greener_Books 1,330 100% - - - -
Connect & Go Deals 1,328 100% - - 0% 0%
ACS Mall- EU Store 1,326 24% 23% 23% 12% 19%
MorShine EU 1,320 42% 22% 12% 5% 19%
Sock Snob Ltd 1,318 76% 9% 8% 5% 2%
Ferilinso-Mall-IT 1,317 6% 13% 19% 26% 36%
Salcar GmbH 1,317 - 45% 17% 11% 27%
Spigen 1,316 100% - - - -
BLUETREE 1,314 73% - 6% 5% 16%
FootballShopOnline 1,304 92% 2% 3% 2% -
Mountain Warehouse 1,304 71% 10% 11% 4% 4%
COM-FOUR Vertriebs GmbH 1,299 10% 65% 11% 5% 9%

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data on and analyze e-commerce marketplaces.

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