China Sellers Share of Amazon Marketplace

On Amazon marketplaces 46% of sellers are based in China. This is based on an average across Amazon marketplaces, and counts active sellers whose business addresses could be reliably determined.

Most Chinese sellers are in the Amazon.com.mx marketplace with 57% of the active sellers. Followed by Amazon.ca at 54%, and Amazon.nl at 49%.

48% of top sellers are based in China. This is most apparent on Amazon.ca at 60%, Amazon.es at 60%, and Amazon.fr at 56%.

Marketplace China in Active Sellers China in Top 10,000
Amazon.com.mx 57% 44%
Amazon.ca 54% 60%
Amazon.nl 49% 47%
Amazon.co.uk 47% 43%
Amazon.de 47% 41%
Amazon.it 44% 54%
Amazon.com 44% 46%
Amazon.es 39% 60%
Amazon.fr 39% 56%
Amazon.co.jp 38% 30%

This report was updated on . All metrics mentioned are based on Marketplace Pulse data.

Get Data-Driven Insights About Online Retail