Marketplace in Brazil

Amazon Brazil

Amazon launched in Brazil in Dec 2012, by opening a Kindle store. Then in August 2014 they also started selling print books. Brazil is the largest market in Latin-America. MercadoLibre is the market leader in Brazil.

In April 2017 marketplace was opened for third-party sellers. But it still only allows books to be sold. In October 2017 marketplace added Electronics category.

5,832 new sellers this year

So far this year 5,832 sellers joined the marketplace. This equals to 22 new sellers every day. During the last month alone 840 new sellers joined. This is more than on other months this year.

7,216 sellers have products listed for sale

There are 7,216 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 561 sellers received a feedback review in a month. However during past 12 months 1,996 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

0% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 0% of the top sellers. Thanks to FBA many of the sellers on marketplace are not based in Brazil, as it enables international sellers to offer the same two-day shipping guarantee.

On average 0 products listed by sellers using FBA

On average a seller has 2 products listed for sale. Those who use FBA have 0 products listed on average, less than those who don't use FBA at 2 products listed. This is because listing FBA products requires physically sending items to Amazon. This is further explored in the products listed by Amazon sellers report.

2,219 feedback reviews in a month

All sellers received a total of 2,219 feedback reviews in a month. Top sellers accounted for 100% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months.

This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.

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