Amazon launched in Brazil in Dec 2012, by opening a Kindle store. Then in August 2014 they also started selling print books.
In April 2017 marketplace was opened for third-party sellers. But it still only allows books to be sold.
Brazil is the largest market in Latin-America. MercadoLibre is the market leader in Brazil.
4,140 new sellers this year, 11 per daySo far this year 4,140 sellers joined the Amazon.com.br marketplace. This equals to 11 new sellers every day. During the last month alone 885 new sellers joined. This is more than on other months this year.
3,441 sellers have products listed for saleThere are 3,441 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 418 sellers received a feedback review in a month. However during past 12 months 784 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
0% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 0% of the top 100 sellers, 0% of the top 1,000 sellers, and 0% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.com.br marketplace are not based in Brazil, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 0 products listed by sellers using FBA vs. 2,774 by those who don'tOn average a seller has 2,209 products listed for sale. Those who use FBA have 0 products listed on average, much less than those who don't use FBA at 2,774 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
1,650 feedback reviews in a monthAll sellers received a total of 1,650 feedback reviews in a month. Top sellers accounted for 100% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.com.br sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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