Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.
The company was founded in 1994 as "Cadabra", but later changed its name and launched online as Amazon.com in 1995. The company began as an online bookstore. The company now employs over 300,000 people worldwide.
9,748,436 feedback reviews in a monthAmazon.com is the most active, and thus largest, marketplace with 4,003,536 feedback reviews received among all sellers in a month. This is 41% of the 9,748,436 feedback reviews on all Amazon marketplaces. Second largest is Amazon.co.uk marketplace which received 1,993,249 feedback reviews. Third largest is Amazon.de marketplace which received 1,269,616 feedback reviews. We use the number of feedback reviews for ranking Amazon sellers.
1,032,550 new sellers this year, 2,975 per daySo far this year 1,032,550 sellers joined all Amazon marketplaces. This equals to 2,975 new sellers every day. This was mostly contributed to by 401,704 new sellers in Amazon.com, 113,165 new sellers in Amazon.in, and 80,330 new sellers in Amazon.co.uk. This is adding to the already 5 million marketplace sellers, although few of them will ever be active - many sellers end up never listing even a single product.
1,759,686 sellers have products listed for saleOut of the over 5 million marketplace sellers only 1,759,686 have products listed for sale. This can be used as the active sellers number for Amazon marketplaces, although also relevant is 1,238,098, the number of sellers with at least one feedback review in a year. Although we think the most useful metric is the 100,000 sellers with at least $100,000/year in sales as reported by Amazon itself.
Most Amazon.com sellers sell in Electronics category18% of the top sellers on Amazon.com have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry at 15%, Home & Kitchen at 13%, and Health & Household at 11%. Top Amazon.com Categories has the full list of top categories.
More than 25% of sellers are based in ChinaA growing number of sellers on Amazon marketplace are based in China or Hong Kong. China's share of Amazon Marketplace is 25% if not higher, as estimated by the data available for the Amazon's European marketplaces.
European marketplaces cross-border sellersEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analayze the success of cross-border European sellers.
67% of Amazon.com sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) usage is highest in Amazon.com with 67% of the top 10,000 sellers using it. Followed by Amazon Spain at 58%, and Amazon Italy at 53%. FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder.
On avg 1,049 products listed by sellers using FBA vs. 56,536 by those who don'tSellers using FBA have much less products listed than those who don't. For example on Amazon.com a seller using FBA on average has 1,049 products listed for sale, compared to 56,536 products listed by those not using it. This is further explored in the products listed by Amazon sellers report.
12 marketplacesAmazon runs 12 marketplaces around the world which includes USA, UK, Germany, France, Canada, Japan, India, Italy, Spain, Mexico, Brazil, and China. They are expected to launch in Australia, and Singapore next.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.