Amazon is the largest online retailer in the world. They run a marketplace on all of their websites allowing third-party sellers to sell products, totaling to 50% of total sales.
The company was founded in 1994 as "Cadabra", but later changed its name and launched online as Amazon.com in 1995. The company began as an online bookstore. The company now employs over 300,000 people worldwide.
7,453,668 feedback reviews in a monthAmazon.com is the most active, and thus largest marketplace with 49% of the 7,453,668 feedback reviews received on all Amazon marketplaces. Second largest is Amazon.co.uk, followed by the Amazon.de marketplace.
635,367 new sellers this yearSo far this year 635,367 sellers joined all Amazon marketplaces. This equals to 3,176 new sellers every day. This was mostly contributed to by Amazon.com, Amazon.in, and Amazon.de marketplaces.
2,122,732 sellers have products listed for saleOut of millions of sellers only 2,122,732 have products listed for sale. This can be used as the active sellers number, although also relevant is 1,274,244, the number of sellers with at least one feedback review in a year. However a more useful metric is the number of sellers with at least $100,000/year in sales.
Most sell in Electronics category16% of the top sellers on Amazon.com have their main category as Electronics. Other popular categories are Clothing, Shoes & Jewelry, Home & Kitchen, and Health & Household. Top Amazon.com Categories has the full list of top categories.
More than 25% of sellers are based in ChinaA growing number of sellers on the Amazon marketplace are based in China or Hong Kong.
European marketplaces cross-border sellersEuropean marketplaces use unified seller accounts allowing one account to be used to sell on all of them. While not all sellers utilize this, most do. Amazon Europe sellers report combines all European marketplaces to analayze the success of cross-border European sellers.
68% of top sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) usage is highest in Amazon.com with 68% of the top sellers using it. Followed by Amazon Spain at 60%, and Amazon Italy at 56%. FBA usage is growing in all marketplaces, as the growing number of Prime memberships makes growing without it harder.
On average 49 products listed by sellers using FBASellers using FBA have less products listed than those who don't. For example on Amazon.com a seller using FBA on average has 49 products listed for sale, compared to 87 by those not using it. This is further explored in the products listed by Amazon sellers report.
13 marketplacesAmazon runs 13 marketplaces around the world which includes USA, UK, Germany, France, Canada, Japan, India, Italy, Spain, Mexico, Australia, Brazil, and China.
This report was updated on . All metrics mentioned are calculated by our technology platform allowing us to collect data and analyze e-commerce marketplaces.